Category Archives: piracy

6

No such thing as a free lunch (of Toast)

I had a sad Friday the 13th when a quirky website I very much enjoy called The Toast announced they are closing down. The founders of the Toast had a very frank conversation about their decision to do so; I do not know much about website monetization, but I found it a very fascinating discussion of how the websites we read every day make enough money to stay afloat (or not) and pay their writers (or not).

I wonder if the digital age has taught us to expect free content. Anytime you read (or watch or listen to) something fantastic, a lot of people were involved in creating it, from writers and editors to web designers and comment moderators. We are so used to scrolling Twitter, Facebook, and Instagram and instantly clicking through to interesting links, whether at new media hubs like Buzzfeed and Slate or traditional giants like the New York Times and Washington Post without thinking about who pays the people who make those sites interesting, entertaining, and reliable. I personally have known a moment of outrage when something that caught my attention is behind a paywall! And moving from journalism to publishing, e-book piracy is an ongoing problem for publishers and authors, as this handy infographic explores. Then following last week’s BEA/Book Con in Chicago, there was conversation on Twitter about why it’s awful when galleys intended for bloggers, reviewers, and librarians turn up for sale on eBay:

As a literary agent, I obviously think it’s important to protect authors and to make sure they, and everyone who works on their books, are paid for their hard work. But on the other hand, the internet can be an amazing equalizer, bringing resources to communities who wouldn’t have them otherwise. So maybe we need to be looking for the next frontier of the internet that will protect both its important accessibility and intellectual property!

What do you think? Is the explosion of internet content training us to think we should be able to read for free? What kinds of websites or other content would you be willing to pay for? What do you think the next frontier is to monetize our favorite sites and keep the best parts of the internet accessible to all users?

eBook Piracy

In a digital publishing world, how do we deal with piracy? Authors and readers alike have strong opinions about piracy, DRM (a special kind of coding that is added to some eBooks so you can’t do things like copy and paste or print out an entire eBook), and how to stop eBooks from being stolen. And some have more creative solutions than others. The Guardian recently shared this piece about author Terry Goodkind and his own special brand of revenge. After finding a pirated copy of his self-published title THE FIRST CONFESSOR: THE LEGEND OF MAGDA available online, Terry took to his Facebook to out his pirate to fans and publicly shame him for stealing the eBook (including posting a photo of the alleged pirate).

And it worked.

The pirate removed all of his links to Goodkind’s book and Goodkind considers this a victory.

The question is: should we be castigating people who make pirated eBooks available? Or, as Paul Coelho believes, does piracy stir readers’ interest and sales? Goodkind believes it removes any incentive to legitimately purchase an author’s work. What do you think? Should authors put a lot of effort into combating piracy?

19

Book piracy

Last week, I saw this foreboding blog entry from Saundra Mitchell, a client of Jim McCarthy here at DGLM,  about her books Shadowed Summer and The Vespertine being illegally downloaded on torrent sites. She writes that “According to one download site’s stats, people are downloading Shadowed Summer at a rate of 800 copies a week. When the book first came out, it topped out at 3000+ downloads a week.” And she mentions that the primary search on her website for The Vespertine, which doesn’t even come out until March, is “download vespertine + saundra”.

Now, even if we concede that torrent download statistics are suspect—by nature, sites that host illegal torrents aren’t exactly reliable—and that illegal free downloads don’t necessarily replace actual sales one for one, these figures are still pretty shocking, both for the author and the publisher. As Saundra writes, 800 copies represents about $1,200 in royalties for her, so the potential for lost revenue is significant. And on the macro scale, the regularity and frequency of the downloading suggest that just as downloading music illegally has become de rigueur, so now torrent downloading is a viable way to get free books.

Will illegal downloads harm publishing the way they’ve decimated the music biz? Like everything in publishing, it’s hard to predict—in the past, pop music fans tended to be way more tech and web savvy than readers, but maybe that’s changing? The irony of this is that there’s always been a free option for reading books, i.e., the local library. But could a library-controlled ebook lending program deter the torrents?

Since there’s so little concrete evidence out there about illegal ebooks, I’d love to know if anyone has torrent anecdotes, good or bad. Anyone been directly affected by illegal downloads? Any thoughts on how to fight them off?

Free

by Lauren

I know we talk about e-books a lot around here (and around the publishing world in general), but two of the issues we haven’t touched on quite as much as other subjects are free e-books and piracy. Two blog entries this week made me think more carefully about both issues.

First, free e-books. Mike Shatzkin over at the IdeaLogical blog dissected the question of free. As he points out, it’s generally fairly accepted by those on the publishing and agenting sides that free e-books engender more sales than they endanger, at least in the short term. (Anecdotally, back when it was available, I downloaded the free e-book from oprah.com of the absolutely stunning Let the Great World Spin by Colum McCann, who regular readers will know we’re quite fond of around here. Half way through reading the free e-book, I bought a hard copy, because it’s amazing; he deserves my money and so do his publisher and agent for making it possible for me to experience it. Plus, I need to share it with people who don’t have e-readers and ultimately give it pride of place on my shelf. Noticing the really reasonable price, I also told all my friends to go buy it ASAP. I know at least some of them did.) Do you lose some sales? Absolutely. But popular consensus seems to be that you gain more than you lose, and I fundamentally agree.

Shatzkin also goes into the separate questions of how we count free downloads vis-à-vis sales, and, more important, what impact the free download has on sales and the industry overall. We know it helps that book in the short term and probably in the long run, but does it hurt all books and publishers and retailers, etc., at the same time? It’s an interesting argument—and the sort of question that always makes me worry. How do you put the genie back in the bottle, and how do you know when it’s too late? If you’re not reading Shatzkin’s blog, you should, because even when I disagree with his conclusions, he always seems to take the conversation that extra step further and never fails to look at the big picture.

And second, a different kind of free: piracy. Sure, this piece on hard copy piracy through a nefarious chain of libraries is tongue-in-cheek, but it’s an interesting counterpoint to the people whose fear of piracy prevents them from embracing a technological revolution. I understand the concern of authors who feel that they’re losing money on piracy—in a time when they’re losing money on everything else (advances, royalties, returns, self-promotion), it must be aggravating to add to the list. However, we don’t ban libraries just because someone who took the book out of the library might otherwise have bought it. I don’t know that many avid library fans even though I know a lot of readers, but the people I do know who are addicted to their library cards don’t buy a whole lot of books. If libraries didn’t exist, they probably would buy more books a year because they are big readers, but we don’t use them as a reason to ban libraries. We also don’t count every book we lend to our friends as a loss of sales, and I actually think if my friends lost their library cards, they’d probably just spend more time looking at my bookshelves. If you create something worth experiencing, some people are probably going to experience it for free. If you think you should stop that, you’re sort of missing the point, but if you think you can just by not going digital, you’re really misunderstanding how the digital world works. Piracy still exists when it’s the only option in the digital format.  (Plenty of illegal e-books are not generated from hacked e-books, so not creating an e-book does not prevent piracy.) A library reader will probably not go steal the book from their local bookstore if it’s not available at the library, but a digital reader might just download the file elsewhere if it’s not available legally. For people who find that distressing rather than just the way of the world, it might help to know that the lesson of the music industry has been: if you don’t give a potential customer what they want, how they want it, when they want it, they will find a way to get it anyway. If you can figure out how to give them what they want, how they want it, and for a price they’re willing to pay, plenty of people will buy it rather than steal it. Don’t believe me? Ask Apple.