Category Archives: Jane

August 02, 2010   DG&B   advice, Jane, nonfiction, true crime  
0

Let’s talk true crime

by Jane

The other day Lauren Abramo pointed out this piece to me and it brought to mind how much the category of true crime non-fiction has changed over the last twenty or more years.

When I began representing books in this category, they were almost always published initially in hardcover and you could be sure once a high-profile crime was committed and someone arrested for it, there would be three or four authors rushing proposals out to publishers through their agents. I can actually remember one of my true crime writers coming through my office door with the proposal he had stayed up all night to finish just to beat out the next writer. When the Amy Fisher murder case happened, for example, my client’s book was one of three made-for-TV movies that aired.

Advances for true crime in those days could be substantial, which is why so many people wanted to get in the game, so to speak.

Over the years though, these books came to be published only in a mass market paperback format and advances went way, way down. That was the bad news; the good news is that full proposals are no longer necessary, especially for writers who have previously published in the category. Even when there needs to be some kind of a proposal, it nowhere near as complete as it once had to be.

True crime today is fairly formulaic. It must have a sensational murder; the characters need to be people whom the reader can truly relate to and it doesn’t hurt if there is lots of money and sex involved.

We are still handling several true crime titles every year and, though the advances are low, they very often earn out and so the writers earn royalties (which they generally didn’t when the advances were higher). Still, this is a very difficult category to succeed in. It takes someone who is persevering, energetic and patient enough to search out just the right cases.

If you have any questions about this category, I am happy to try to answer them.

July 26, 2010   DG&B   e-books, future of publishing, Jane, opinion, optimism, reading  
9

I love it when I’m right

by Jane

Over the last several months – it could be as long as a year, actually – whenever I have met someone not in our industry who asks what I do and I tell them, I invariably get the question, “Is publishing going to survive.”  What they really mean is whether the business of book publishing will be able to survive the arrival of the digital book.

I have always maintained that the changes that reading books electronically will bring to the book publishing business can and will be very exciting.  In fact, I have been absolutely certain that as a result of these changes, reading overall would increase.

And then Jeff Bezos, the CEO of Amazon announced that for the last three months, sales of books for its e-reader, the Kindle, outnumbered sales of hardcover books.  This news is really historic.

There was other news though that was just as exciting. According to the American Publishing Association, hardcover book sales were up industry-wide 22% this year.  Indeed, reading has been increasing, and I believe as more and more electronic reading devices are sold – and sales of these are way up as their prices have dropped – people will read more in all formats.

So, rather than being concerned that book publishing is going down the tubes, outside observers of our business should jump on the bandwagon and spread the word. This is only the beginning of a wonderful new digital publishing age. 

Do you all agree?

July 19, 2010   DG&B   advice, auction, Jane, publishers  
7

The intangibles in weighing publishing offers

by Jane

Recently, I was selling a book and had three offers – one from a large, well known publishing house, one from a medium sized company, slightly less well known and the last offer was from a tiny publisher located far from New York. After weighing all of the terms of the offers, I recommended to my client that she accept the third offer. My client, quite rightly, wanted to know why.

There are so many factors to consider when one has more than one offer. First, of course, and it was true in this case, is the amount of the advance and the royalty rates. These are important considerations, especially the royalties, when the amounts of the advances are close to each other.

But then there are the other less tangible things:

What is the payout of the advances? In this day and age when advances are being broken down into smaller and smaller increments, the payout becomes every bit as important as the total amount, if not more.

What is the publisher’s distribution capability? Does it have its own sales force or does it use commissioned reps? How are the books presented at sales conferences?

How do the publishers envision the book? What will it look like? Where will they concentrate sales?

How will the book fit into their existing publishing programs? Will it get buried or will it be a lead title?

How enthusiastic is the editor; is that enthusiasm shared by the company’s senior management?

How accessible is the editor? Will the author and the agent be able to communicate with him or her easily?

Will the author be consulted thoughtfully on the title, the cover, the press release, etc.?

What is the publisher’s web presence and how does it promote its books both traditionally and electronically.

All of these things I believe are more important than just being published haphazardly by one of the big name publishers, where the editor is so busy he or she doesn’t have time to return a phone call or ask for the author’s opinion and where, ultimately, the book gets completely lost.

In fact, we do a lot of business with some smaller companies and have seen the books we steer their way sell hundreds of thousands of copies more than they would have had they been published by larger houses.

I’d love to hear about your experiences in this regard. What do you think are the most important factors in deciding which publishing house to go with when there are multiple offers at approximately the same financial level?

July 12, 2010   DG&B   advice, From the Vault, Jane, opinion, timing  
0

From the Vault: The right time

Happy summer, everybody!  For the next while, there are going to be some absences from the blog as we take vacations, but we’d hate to leave you guys hanging.  It’s no secret that we blog much more now than when we started this baby, and there are far more of you reading than there were way back when.  So we thought we’d bring back some blog entries of days gone by that you may have missed if you just joined us in the last year.  We’ve cued up enough, but if you have any favorites you think your fellow readers might enjoy, give us a shout below!

by Jane

So many of my clients ask me when the right time is to submit their proposals to publishers. Are there times of year when things quiet down? Is there a perfect time to submit a first novel, a self help book, or a proposal for a wonderful memoir? Here are a few thoughts.

There used to be a time some years ago when things really did quiet down in the summer, and I would advise that very few (at least multiple) submissions go out then because it was so difficult to get a group of publishers who were not out on vacation. I don’t believe that any more. Certainly it is more difficult to get a group of twenty editors that are all in their offices at the same time during June, July and August, but the business is so competitive that I now consider the summer almost as busy as other times of year. Because summer is a time for beach reading, I do tend to submit material that I feel is “lighter” – romance, commercial fiction, thrillers, mysteries – books of that sort.

Right after Labor Day is “back to school” in so many ways. Everyone has returned from vacation, and it is a very active and competitive time for multiple submissions. This is one of the best times of year to get an editor’s attention – and we do try to take advantage of this. This selling period, though, is relatively short. In mid November, things really slow down in anticipation of Thanksgiving, most company’s sales meetings and the Christmas and New Years holidays. At this time of year, I tend to submit option titles, but many fewer multiple submissions.

I have always found the first four months of the year to be the busiest and most productive in terms of sales. I work towards getting my clients’ proposals ready for submission at that time – self help at the very beginning of the year, important fiction and non fiction afterwards. This period slows right around Memorial Day and BEA (that’s the big national book expo for the uninitiated) and then picks up again with the summer reading submissions.

Of course all that I have said here can be altered for the sure fire bestseller which can be sent out anytime. I have sold books for 7 figures during the dog days of summer, and I remember one Christmas period when I sold over 10 books.

Having guidelines, though, does help my clients to know the ebb and flow of the submission process; these also help us in advising them on what to do when.

Originally posted in July 2008.

June 28, 2010   DG&B   advice, Jane, titles  
9

What to title your book

by Jane

The question of what to title a book is often an interesting one, and it is also critically important. If the title doesn’t work, the book might not sell, especially if that book is an impulse buy, discovered by a reader browsing in a bookstore—either virtual or bricks and mortar.

A book’s title should do many things:

It should be appropriate for books in its category. You should not, for instance, make the title of a novel sound like a cookbook .

The title should be as descriptive of the book as possible. Yes, I know, so many people cite What Color is Your Parachute? or Zen and the Art of Motorcycle Maintenance neither of which described their respective books and both of which were massive bestsellers—but these were extremely unusual cases. Titles, as a rule, should not mislead consumers; they should attract and inform them.

A title should also be “catchy.” Examples include The Tipping Point, Outliers, One Flew Over the Cuckoo’s Nest, People Like Us, and Napoleon’s Buttons. It should invite the consumer to pick up the book.

Titles should be original; try not to choose a title that has been used by others as this can be confusing, especially in cataloging books. By the same token, you also shouldn’t try to copy successful titles in a way that might deceive the book buyer.

The title should be something that you and your publisher mutually agree on; it is very rare that a publisher will demand that the author accept a title they don’t like. On the other hand, I have learned over the years to carefully listen to the publisher’s ideas—after all it is in their best interests (too) to sell as many books as possible. In fact, often publishers will “try out” different titles on the book buyers at the major accounts—these are important and knowledgeable people and if they feel they are part of the decision making process when it comes to selecting a title, they often are more supportive of the book when it comes to ordering and even displays.

I ran across this recent blog entry about selecting a title and hope you will find it informative and useful. It is written by a book salesman—who seems to care a lot and certain knows his subject

Of course, if you have any additional thoughts on the topic of title selection, I would very much like to hear what you have to say.

June 21, 2010   DG&B   covers, Jane, marketing/publicity, opinion, publishers, titles  
13

An author’s responsibility

by Jane

The other day I came upon this piece about bestselling author M.J. Rose and it made me realize that there are still many authors who don’t take the bull by the horns and accept responsibility for the process of publishing their books especially in the area of promotion and marketing.

So often I hear clients say that the publisher is postponing publication of their books yet again, and I wonder why they don’t realize that publishers won’t put a book into a final publishing schedule until the final manuscript has been accepted. When the author is late with either his initial delivery or returning his edits, of course his book’s publication is going to be affected.

Then, there’s the author who hates the cover art for his or her book but then doesn’t suggest an alternative. This is part of the authors’ responsibility and it’s why we insist that there be language in the contract offering them consultation on the cover, and while it can be challenging it can also be fun. Ditto for the title. So many authors hate the titles their publishers like; they object, but they don’t come up with any alternate suggestions, and as a result, they are often truly unhappy with their work’s title.

Finally, of course, comes the promotion and publicity and it is here, as M.J. Rose so correctly says, where the author really needs to take full responsibility. No longer are most publishers willing to foot the bill for extensive publicity campaigns for two reasons: 1) they don’t have the money in many cases and 2) most of the methods that were once effective in publicizing a book are no longer working. Today, it is the author’s “job” to promote and sell his or her book—by using social media like Facebook and Twitter, by blogging, by calling on independent bookstores themselves and by doing this every day, especially for the initial six weeks after their book’s publication.

No more can or should an author complain about his or her publisher. This is counterproductive. Instead, the author should take charge in every way possible to get his or her book out into the marketplace and reach a wide reading audience. Only when that has been done effectively can the author become a writer again.

I’d love to hear your thoughts on this so let me know.

June 14, 2010   DG&B   advice, Authors Guild, contracts, e-books, Jane, publishers  
3

The importance of reading your contract

by Jane

Over the past months, we have spoken of the many reasons an author needs an agent, and this week, once again one of them became crystal clear.

On Thursday, June 10th, The Authors Guild sent out an alert to its membership that former Bloomberg Press authors should not sign a letter they had received from John Wiley & Sons which is actually a contract amendment that The Authors Guild maintains will make their contracts with their publisher less favorable to them in numerous ways, which Wiley disputed.

Clearly, if an author didn’t read the letter carefully and understand what it was and what effect it would ultimately have if signed, he or she would most likely have been giving up something unintentionally.

This has happened time and again recently with publishers sending authors letters trying to add electronic royalty rates or alter those that are currently in their contracts. In an age of enormous change in our business, I know this kind of thing will only continue to happen.

Which is why it is all the more important for the author to have his or her agent carefully review all of this correspondence and analyze its effect before the documents/letters are signed and sent back to publishers. Even many lawyers often don’t pick up the nuances of publishing contracts and amendments—another reason having a literary agent is necessary.

I would love to hear your thoughts on these contractual shenanigans and whether you think you have been duped in the past.

June 07, 2010   DG&B   Jane, optimism, publishers  
1

Changes can be positive

by Jane

This last week, there was yet another major upheaval in the book publishing business. Jon Karp, formerly founder and Publisher of Twelve, a division of Grand Central Publishing, was named Vice-President and Publisher of Simon & Schuster. Many will shake their heads and say this is just another instance of a major publishing layoff (Jon replaces David Rosenthal who had been Simon & Schuster’s Publisher for the last 13 years).

I don’t agree. Jon Karp has proven himself to be a publisher of great vision and he is a solid communicator, something our business desperately needs. In my opinion, he also has superb taste. For many months, if not longer, the word on the street has been that “little Simon” as the company is known, was not doing well. Sales were down and there has been an exodus of valuable and talented editors. Hopefully, this change will result in a turnaround.

Indeed, many of my colleagues have been wringing their hands of late at the number of recent changes at the executive level of the major publishers, and it is true that some truly wonderful people have lost their jobs. My hope though is that this restructuring will lead those companies doing it in new, positive and profitable directions. If that happens, we will all benefit–authors, agents and publishers alike. So, though change can be nervous making, my hope is that all of these moves will bring positive results to our beloved world of book publishing.

June 01, 2010   DG&B   BEA, future of publishing, Jane, libraries, opinion, publishers, retailers, subsidiary rights  
6

To BEA or not to BEA

by Jane

So, as we’ve already mentioned, last week was Book Expo, and it took place mid-week for the first time in its history (I believe) and was shortened from three and a half to two days of exhibits with an additional meeting day. The question this raises for me is how relevant is BEA anymore; is it necessary and will it continue?

Historically this annual meeting was known as the American Books Sellers Association (ABA) meeting. It began in the basement of the Shoreham Hotel in Washington, D.C., and was held annually—initially over Memorial Day Weekend. The convention’s purpose was for book publishers to present their fall publishing lists to bookstore owners who would actually place their orders on the floor. Those in attendance from the publishing companies were mainly sales people with some executives making an appearance now and then; editors weren’t included.

Over the years, the ABA convention grew larger and larger. More and more publishers added more and more staff and they began to build larger and larger exhibits. The ABA outgrew the Shoreham and was moved to a convention center in Washington and then began traveling to a different city in different parts of the country each year.

The convention has been held everywhere in the continental U.S. from Chicago, to Los Angeles and Anaheim, to San Francisco, Las Vegas, New Orleans and even Miami (I remember that ABA well—for many reasons, it was a disaster). And each year it grew, with publishers spending more and more money on their exhibits, and having hugely lavish parties to entertain booksellers, authors and agents.

Slowly but surely foreign publishers began to participate and the ABA became a rights fair as well, sort of a mini-Frankfurt (before the London Book Fair grew as large as it now is).

Then as the chains became all powerful and publishers took orders on fall books from these huge accounts before the ABA (or at least outside of the convention), that reason for the meeting became irrelevant. Smaller accounts also started to order less at the meeting and more in other ways and at other times.

Publishers began to realize that the enormous sums of money spent on exhibits, on parties and on travel could not be justified. Displays began to get smaller; some publishers skipped years coming and eventually the exhibit was sold to an organization that became Book Expo. Now, it is a truncated and less interesting event.

My question is what really happens at BEA nowadays? Sure, it is wonderful to see old friends, but the individual exhibits are so small now that one can’t even find the fall books one is looking for. Last week I saw very little activity at the parts of the convention occupied by foreign publishers and the exhibits were downsized from two floors to one in the Javits Center. Very little actual business in terms of the initial book ordering is done anymore and with the other rights fairs around the world, those sold at BEA for the most part are also insignificant.

As I wandered around the floor last week at BEA 2010, I honestly thought to myself that the money still being spent by publishers on this meeting could be much better allocated toward finding new and effective ways to sell books in an age when our business is changing enormously and very quickly.

I would love to know what those of you who have participated in BEA in the past think about all of this.

May 24, 2010   DG&B   e-books, future of publishing, independent bookstores, Jane, opinion, optimism, retailers  
7

Where will all the bookstores go?

by Jane

Last week, I was chatting with a client who was visiting from out of town and who I hadn’t seen for a while. We talked about all of the changes in publishing, especially in the area of electronic publishing, that had occurred since we had last seen each other.

One of the things he asked, and which I thought was a very interesting question, was what will happen to the brick and mortar bookstores now that electronic books are gaining such a foothold, to say nothing about the increased market share that Amazon and the other on-line booksellers have. What will this mean for the large chains – Barnes & Noble and, especially, Borders.

Then on Friday, the 21st, there was a piece on the front page of the Wall Street Journal, “E-Books Rewrite Bookselling,” discussing just this topic.

And Mike Shatzkin, industry pundit, estimates that by the end of 2012, digital books will be 20%-25% of unit sales with another 25% of books sold online. That’s 50% of all books sold and it would seem to me that losing that volume of business will cause the large chains, at least, to shutter a significant number of stores.

The only way I can imagine they could survive is by carrying an even greater variety of products other than books than they already do. And, because these changes are happening so quickly, they would have to begin carrying this additional merchandise immediately so as to build up customers before their book business deteriorates any further.

I think the independent stores that are left—after the chains took over a huge part of the market and put many of them out of business years ago—will be less affected and, in fact, could thrive. For them, selling more varied merchandise will be less of a “leap” than their much larger, more corporate cousins and their customers are truly the most loyal of book lovers. How ironic, considering what happened to the bulk of the independent booksellers when the chains descended over a decade ago.

I am still convinced that electronic book publishing will increase readership as opposed to destroying it. It is up to the big retailers to figure out how to keep up with this new world in order to stay in business.

What do you think? Will the chain bookstores survive and if so, how?

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