Category Archives: digital publishing

Lessons from History

I don’t know if you heard, but eBooks are changing the way people read and the way books are published. The digital revolution is turning the publishing industry on its head and forcing everyone—from readers to publishers to authors—to change and evolve.

But what is interesting to note is that a little more than 80 years ago, publishers and readers were experiencing the same thing. Mental Floss has this pithy history of the paperback book and how it transformed the publishing industry during the late 30’s and 40’s.

Basically, in 1939, a company called Pocket Books began releasing paperback books for $0.25 while the best-selling hardcover books were going for around $2.75. The low cost of paperback books was enabled by their cheaper production costs. (Sound familiar?) Publishers and authors originally scoffed at such cheap products, but when nine million paperback books sold in six months, authors and publishers jumped at the opportunity. (Notice any parallels?)

Needless to say, paperback books have become a mainstay of the publishing industry. And looking at their very similar history to eBooks, I wonder if a lot of the naysaying about the digital revolution is wrong. Do you think eBooks are just the next evolution of reading? Or are we really headed for the end of the publishing industry as we know it?

Penguin’s Big Buy

You may have heard the news that Penguin Group has bought Author Solutions—one of the larger self-publishing platforms—for $116m. Not only is that a lot of money to invest in a company, it also speaks quite a bit about how traditional publishers have started to view self-publishing.

 

There’s no doubt that the current eBook market has seen a number of self-publishers find a great deal of success and notoriety. With this investment, it looks like Penguin is betting that self-published authors are a big part of publishing’s future. It is also a step in lending credibility to the self-publishing marketplace and its authors, who were once viewed as writers as who just couldn’t hack it as professional authors. Now, with the potential backing of a Big 6 publisher, that stigma may disappear.

 

It is still unclear how Author Solutions will be integrated into Penguin, though. Will Author Solutions replace Penguin’s Book Country platform? Or, more interestingly, will Penguin open up its own self-publishng arm (like Amazon’s KDP or Barnes and Nobles PubIt!)?

 

What do you think of Penguin’s big buy? Do you think we’re likely to see similar purchases in the future?

eBook Piracy

In a digital publishing world, how do we deal with piracy? Authors and readers alike have strong opinions about piracy, DRM (a special kind of coding that is added to some eBooks so you can’t do things like copy and paste or print out an entire eBook), and how to stop eBooks from being stolen. And some have more creative solutions than others. The Guardian recently shared this piece about author Terry Goodkind and his own special brand of revenge. After finding a pirated copy of his self-published title THE FIRST CONFESSOR: THE LEGEND OF MAGDA available online, Terry took to his Facebook to out his pirate to fans and publicly shame him for stealing the eBook (including posting a photo of the alleged pirate).

And it worked.

The pirate removed all of his links to Goodkind’s book and Goodkind considers this a victory.

The question is: should we be castigating people who make pirated eBooks available? Or, as Paul Coelho believes, does piracy stir readers’ interest and sales? Goodkind believes it removes any incentive to legitimately purchase an author’s work. What do you think? Should authors put a lot of effort into combating piracy?

15

Big Brother is Watching You (Read)!

A really interesting article came out in the Wall Street Journal about eBooks and how readers read, giving a realistic peek into what readers want. The article talks about how retailers can now use eBook readers to mine data about how readers interact with their books—how long they read for, when they put a book down or what they read next. This kind of data opens up a whole new world to eBook retailers and publishers—data that was previous unavailable.

 Knowing when readers lose interest in a text or how many pages they are likely to read before walking away will help authors and publishers create eBooks that keep readers hooked and hopefully coming back for more. It could also be the first step in creating a truly interactive eBook, where readers get to leave feedback and interact (via the eBook) with authors and publishers.

 However, this new data also raises questions about privacy—reading, which was once a completely individual and solitary act, is now being shared and studied by big name companies and publishers. Devices such as the Kindle or Nook can now record exactly what it is you do while using your device. This information is then sent to eBook retailers for analysis. It’s not quite spying, but it is like having someone looking over your shoulder and taking notes about your reading habits.

 What do you think? Does it worry you that companies like Amazon and Barnes & Noble are now analyzing every word you read? Or does the lack of privacy get outweighed by the benefits that this data can provide? Do you think this kind of data will help publishers give readers a better experience?

7

“Men’s fiction”

As a self-described “men’s fiction” guy, I was intrigued by the announcement this week that Esquire is launching an e-book series aptly titled “Fiction for Men.” A collaboration with e-book publisher Open Road Media, the first volume launches in June with short stories from Aaron Gwyn, Luis Alberto Urrea and Jess Walter. According to the Times, a new volume will follow every few months.

To my mind, any new attempt to showcase fiction is to be commended. But I was struck by the idea that the anthology is partly an attempt to answer the question “what is men’s fiction?” It’s a question I’ve certainly pondered as an agent. Yes, it’s reductionist, but “Women’s fiction” is a pretty well-defined category in publishing—if I have a novel that I think falls under the “women’s fiction” banner, I have a good idea of the editors I would approach for that. But “men’s”? Not so easy to suss out.

Now, I know that part of the reason for the lack of definition is that “men’s fiction” often falls into other pretty well-defined categories—thrillers, suspense, mystery, sci-fi, horror, etc. And then there’s the “literary” tag, which often neatly avoids gender-specific designations, though what makes a book “literary” is an even knottier question. But what do you do with a book that’s about men, mostly likely written by a man, yet doesn’t fit into any of these boxes, and to call it “literary” would be a stretch?

Well, on first glance, Fiction for Men doesn’t really help matters. Yes, they’re showcasing some pretty heavy hitters, but wouldn’t Gwyn, Urrea and Walter fall under the literary banner, rather than “men’s”? On the other hand, in the June/July print issue, Esquire has works by Stephen King and Joe Hill, Lee Child, and Colum McCann—Two horror guys, a suspense writer, and yes, a man of letters (i.e, literary!). Of course, who knows what they’ll actually write, but ostensibly, it seems like Esquire is just as confused as I am. Then again, maybe that’s the point…

Perhaps once Fiction for Men gets going, we’ll have a better idea of what Esquire means by the category. And from there, maybe we’ll see if it has any effect on how publishers define their lists. Meanwhile, I’ll throw the question out there–what does “men’s fiction” mean to you?

4

Justice?

While Molly O’Neill and I work on our final installment of our middle grade conversation (we keep getting derailed by work), I thought I’d take a moment to link you to a debate I participated in on the recent DoJ lawsuit against Apple and five publishers. This is an important case, and one that is going to have a significant impact on book publishing for years to come, considering the terms of the settlement.  Shelf Awareness did what I thought was the best overview of the situation, which you can find here.

Before you read the debate, I want to preface it by saying this: I can’t comment on any of the legal issues surrounding the DOJ’s case against Apple and the Agency 5; I’m not a lawyer.  But as an agent, part of my job is understanding changes in the industry and contextualizing them for my clients.  I’ve been fielding questions from many of them about what the lawsuit and settlement might mean. And if you follow me on Twitter, you know I’ve had plenty of thoughts on the issue, so I jumped on the chance when the Huffington Post offered to let me write something on the matter. I do hope I can change some minds.

Necessary losses

Most of us who work in publishing are passionate about books.  Duh.

We are also passionate about the written word in its myriad forms and about the primacy of the creative process.  Even when working with prima donna “authors,” celebrities who are barely literate, and writers of all stripes whose work should probably be hurled across the room in homage to the great Dorothy Parker, many of us are easily star struck.  All it takes is a brilliant turn of phrase, a well crafted, ambitious novel, a surprising and daring narrative gambit and we’re in love.

But, most of us in the business know with utter certainty that there are books that should be shelved, put in a drawer, sent through the shredder or, in the case of the truly great writers, consigned to footnotes in fawning biographies.  In this era of e-books and the voracious need for content, whatever its worth, it’s hard to defend the position that some books just should not be published.  And yet, some books should not be published.

Reading this short piece in the HuffPost about “lost” early efforts by renowned authors, later found and brought out under the guise of offering additional glimpses into those authors’ psyches, reinforces my opinion that not everything deserves to be in print.  My contention that someone should have told Shakespeare to put aside Titus Andronicus and turn his talents to somewhat less bloody family dramas has gotten me in trouble in literature classes as well as cocktail parties but really, would that have been such a loss?

I think all of us need to recognize, especially now when it’s so easy to self-publish, when something is not ready for public consumption and be able to move on to the next project with an eye to applying the lessons learned and producing something stronger, better…publishable.  What do you think?  As writers, can you make the call on your own work?  Can you make the call on other peoples’?  Should everything be published, the good, the bad, and the badly written?

 

8

Naughty books

A few weeks ago, someone who saw me reading on my Kindle while my son had his karate class asked me if I’d heard of a book called Fifty Shades of Grey.  As I usually am when anyone asks me if I’ve heard of a book and I haven’t, I was a little embarrassed (never mind that with a gazillion books published every year, it’s not possible to know about every last one of them or that my memory for titles and authors’ names is shockingly poor for someone who, well, works with titles and authors—do I sound a little defensive?).  I asked her what it was about and she told me it was a romance that she was trying to get a copy of without success.  I suggested Amazon and promptly forgot all about the discussion.

Of course, I now know that Fifty Shades of Grey is the latest publishing phenom (an allegedly not very well written kinky sex fest for Twilight fans who thought the vampire saga was too squeaky clean, according to Jezebel) and that Vintage has plopped down a ton of money for the print rights to a book that is currently selling like hotcakes…online.

Which raises a number of interesting questions.

As the Wall Street Journal  points out in a piece about the rise in sales of books that women have traditionally been embarrassed to be seen reading in public, e-readers have made sales of romance and erotica skyrocket precisely because of the privacy they afford.  So, how wise is a seven-figure investment for print rights to a book that people may not want others to see them reading?

And, does all of this mean that books in these categories will go exclusively digital in the near future?  I know lots of smart, professional women with a weakness for what we used to call “bodice rippers” in the good old days (before Kindles and romance branding) who didn’t want to be caught dead on the subway behind a cover of some buxom lass being ravished by a half-naked Fabio type.  I can also imagine all the soccer moms who don’t want their kids to know what kinds of books they’re devouring while they extol the virtues of Moby Dick and The Scarlet Letter.

Personally, I do think that e-readers are liberating in that way.  In my line of work, I occasionally have to read things that may be a little hard to explain to casual acquaintances or even my six-year-old.  What about you guys?  Do you find yourselves sneaking around reading naughty things on your e-readers?  And, do you think this is one of the “intangibles” that publishing people have overlooked when trying to figure out the value of e-books vs. print books?

1

The Unsold

Apropos of Stacey’s post about knowing when to say when, I’m squaring off with the unwelcome possibility that a book I love is on the verge of not selling. I can tell you that we came quite close at several houses, that there were editors who loved it, that all parties agreed that the author was prodigiously talented, that revisions were made and made again. And yet.  We’re now discussing the possibility of e-publishing, this author and I, and so it seemed thematically appropriate that Edan Lepucki should publish her follow up post to Do it Yourself: Self-Published Authors Take Matters Into Their Own Hands in The Millions.

My client is still mulling it over, but Lepucki has decided not to self publish for the reasons she lays out here. I’m with her on most of these: I too read books released by major houses; I’m part of the publishing establishment (and hence about as far from a “hater” as one can be); I work with literary fiction and I am a thorough-going champion of the small press.  But unlike Lepucki, I am perhaps less concerned with the validation that a contract confers. True, I am not an author, so my stake in this is different. I am certainly ambitious for the people and projects I represent, but I don’t set much store by what a client calls “the fantasy” in which book deal, stellar reviews and robust sales are the inevitable outcome of hard work, attention to craft, and talent.  Indeed, it is because I am not an author that I can attest that the system by which books are acquired and sold is an imperfect one, and there are good books, very good books, that go wanting. Like this one.

So, whether or not my client will decide to e-publish is still up in the air, but in the meantime, he is administering himself a crash course in the uses of social media, which will help him whatever transpires. I’ll keep you posted. Meanwhile, I am curious to hear what you think of Lepucki’s decision.

What eBooks can learn from eComics

Digital publishing is changing the industry, from the author to the reader and everyone in between. The comic book industry is also turning digital. Now, I’ve been reading comic books since I was 8 years old, and I visit my local comic shop every week. Comics are as much a part of my personal reading as traditional prose is, so I’m very happy to see comics embracing new technology. But comics are facing many of the same problems the traditional book publishing world is dealing with, and more. For example, digital comics still have technical issues, with different apps providing different reading experiences with different ways of jumping from panel to panel, and still none of them can figure out how to satisfyingly reproduce a full-page spread.

However, I have also noticed some very positive trends in digital comic publishing.

(For those of you who are unaware of how comics are published: Comics are released every Wednesday. Hundreds of comics are released every week, and comic book stores display the new releases on the walls or on magazine racks. As the comic-book-buyer looks at the new releases, he or she grabs what they like – “pulling” it off the wall. New purchases have been lovingly nicknamed “pulls.” Comics are generally published serially, month to month. So Spider-Man Volume 1 will come out first week in January, and Volume 2 first week in February. Meanwhile, X-Men will come out on the second week of the month, and Captain America on the third, etc.)

I have said for the longest time that I refuse to buy an eReader until I get an ebook bundled with the purchase of a physical copy. (I simply prefer paper, and I don’t see myself buying a digital book and not wanting the physical copy on my bookshelf.) Marvel is going to start doing just that in January with their Ultimate line and several Graphic Novels.

Comixology, the leading digital comic retailer and online comic book resource, is utilizing what they call “digital storefronts,” so that the customers can buy digital comics though their local stores, and so continue to support them. The comics cost the same to the consumer, but the retailer is the specific shop – not Comixology.  Comixology also fully supports physical sales by linking your “pull list” – your picks for the week – with your local comic book shop, so that they hold them for you.

The incorporation of digital editions in the comic book world utilizes and embraces the brick-and-mortar, physical side of things.

I, for one, would like to see the traditional publishing world follow suit.