Category Archives: publishers

March 22, 2010   DG&B   about us, advice, Jane, publishers, submissions  
14

The submission process

by Jane

In the comments last week, Joan Swan asked us to review how submissions are done. I raised my hand to offer this explanation:

I submit proposals and manuscripts on a multiple basis nearly all the time. While the proposal or the manuscript is being completed, I am talking about the project with various editors who I think might be interested. If they are, I add their names to a submission list, and when we deem the proposal or manuscript ready to submit, I set a date and tell the author when I am planning to send it out.

All of our proposals and manuscripts are now being submitted electronically as opposed to only a short while ago when they were sent in the mail. We find this is far more efficient and it has helped us streamline the process. With nonfiction proposals, we generally go to at least 20 publishers at a time. With fiction, we submit to 5 or 10. On the day of the submission, I sometimes call editors to say the material is coming to give them a heads up–editors receive so much material from agents and authors, I don’t want our submissions to get “lost” in a crowded inbox.

With nonfiction I usually begin following up, if I haven’t heard back from editors, about a week to 10 days later. With fiction I will wait for two weeks as reading an entire manuscript is bound to take longer than just a proposal. I ascertain the editor’s level of interest (and, yes, I collect their rejections) and then I gently try to press for when we will have an offer. If more than one publisher makes an offer, I usually try to have an auction.

Sometimes this process takes only a couple of days; sometimes it can take months depending upon how many interested parties I have and how many rounds of publishers I have to go to.

If I feel after the first round that more work needs to be done to improve the proposal or manuscript, based on feedback from the editors, I will suggest that to my client and share the comments that I have received from publishers. It is up to the author to decide whether he or she wants to make any changes.

Depending on the project and the comments I receive back from publishers, I decide just how far I will go in terms of submitting to more and smaller publishers. Sometimes we go to a number of rounds and sometimes we don’t. I do find though that I am persistent enough to sell a very high percentage of the projects I take on.

I am happy to answer any specific questions on this process if you have them.

March 18, 2010   DG&B   advice, covers, marketing/publicity, Michael, publishers  
12

Think before you kvetch

by Michael

Over on the Waxman Agency blog, there’s a great piece for authors on how not to piss off your editor. The main advice is very good, and comes directly from a “very smart lady who people love to work with.”

But I wanted to highlight a few of the smaller points that might be overlooked. Before writing a vitriolic email to your editor (or publicist or assistant or whomever), call your agent first. We all get frustrated, we all need to vent, and your agent is the person to do that with. We agents play an important part of the publishing process because we serve as a buffer between author and editor in contentious situations, giving perspective to the author and communicating clearly and professionally with the editor. We may be able to address the matter in a way that doesn’t offend the editor and gets the client what she wants. So call your agent!

For all authors entering the publishing process, please read, memorize, and repeat this sentence: “I’d add an additional caveat that you have to let the people on your team be good at what they are paid to do (otherwise why are you working with them?), and accepting that your process of publication won’t be exactly like what your friend/critique partner/Stephenie Meyer’s was like is also an excellent skill to cultivate as you enter the publishing process.” Let me tackle the first part of that sentence: “Let the people on your team be good at what they are paid to do.” The advice in the first half of this sentence may seem obvious, but I don’t think it’s often adhered to. Authors (ok, and agents) often second-guess the editor, the designer, the publicity and marketing teams, the publisher…the list goes on. And, we have every right to do so, especially in a business where most things are subjective. But I think everyone in the publishing process would benefit from taking a step back and thinking, “We all want to succeed here. I may not agree with the decision, but let’s discuss why the decision was made and figure out how to move forward in the most productive way.” Especially in these tough times, I like to think that we’re all in this together, trying to make the best books possible.

The second half of the sentence is just as important. The publishing version of keeping up with the Joneses is the most destructive game an author can play. Instead of worrying about what so-and-so got for an advance, print run, publicity/marketing plan, gift from editor, etc., worry about making you book as successful as it can be. I’ve seen authors destroyed by jealousy and preoccupied with parts of the process well beyond their control. Don’t let it happen to you!

We’re all in this business together, and working collaboratively with one another is the best way to achieve our mutual goals.

March 15, 2010   DG&B   about us, advice, contracts, Jane, negotiation, publishers, selling  
4

What does negotiating look like?

by Jane

During Slush Week this question came up and I wanted to provide a brief description of how a publishing negotiation generally works. Undoubtedly, this will raise other questions which I would be happy to address.

When a publisher makes an offer, he or she does it either on the phone or by e-mail. I prefer the latter initially so that I can see all of the terms of the offer spelled out: advance, payout, royalties (including electronic royalties now), territory covered, rights splits and any special terms.

Once I have all offers in from publishers (hopefully there will be more than one), I take them to my client, explain what they are and which I think is best and why. We come to a decision on which publisher(s) to continue to negotiate with and I then go back to the publisher(s) by phone or by e-mail and ask for changes or additional terms. Often I will ask for a different, higher advance, a more favorable payout, different royalty splits, things like that. Sometimes I suggest that different rights be in play.

Most often, we come to an agreement in a very short time–usually a matter of a day, but sometimes, depending on what the project is, these do go on over a longer period.

If we arrive at a stalemate–that is, a point that we and our client will not accept and the publisher won’t budge on–we make that very clear. We call this a “deal breaker” and if we say something is a deal breaker we have to mean it. (Between you and me, most of the time these things can be worked out before we get to that point.)

Once this basic negotiation is completed, a deal memo is done–we send one to the publisher and often they send one back just to make sure we are all on the same page in terms of the basic terms of the deal.

We then go on to the contract where additional negotiation is done on boilerplate terms.

Negotiating a deal is one of my favorite parts of agenting; the process encourages creativity on all sides and often breaks new ground.

March 08, 2010   DG&B   future of publishing, Jane, opinion, publishers  
2

The role of the editor

by Jane

It must be in the wind. Twice in the last two weeks there have been major articles about an age-old subject that is still so very important in the business of publishing: the role of the editor. Even though publishers keep cutting staff, including some key editorial people, the editor’s value hasn’t diminished; in fact, in this era of growing digital publishing the role of the editor–whether he or she is on staff inside the publishing house, functions as an outside freelancer, or is even, as in our company, an integral part of a literary agency–has remained an incredibly vital one to the author and the quality of the book.

In her piece last week in the Huffington Post, well known literary agent Jean Naggar describes this role beautifully.

The bottom line is that the editor’s role should never be taken for granted.

February 09, 2010   DG&B   Jessica, marketing/publicity, opinion, publishers, reviews  
14

Endangered book ads?

by Jessica

As the week begins, I am feeling decidedly under the weather; last night, I was flipping through magazines in a somewhat desultory fashion, rereading the same sentences again and again, watching paragraphs swim before my eyes, and otherwise making little actual headway. The time I failed to spend reading, however, I devoted to looking at pictures. Namely, book ads. Which are, along with the New Yorker’s weird assortment of sterling silver pet pins/pendants (who, I ask, buys the “European Beret?”), of particular interest. Book ads—whether placed in publication local or national—have long been a staple of publishers’ promotional arsenal, but I’m curious to get your take: has an ad ever driven, or even heavily influenced, your decision to buy a book?

I’m not sure that I can point to a time when an ad alone propelled me to the bookstore (or the library) though February’s Harper’s boasts a full page ad for 36 Arguments for the Existence of God that may well do the trick. I was pleased to spot a New Yorker ad for Simon Mawer’s superb The Glass Room, and I hope that it will drive other readers toward this very smart novel. But it’s difficult to measure the impact of traditional advertising—no click-throughs, no totting up eye-balls or page views. Which is why I’d love to hear your opinion. Do you pay attention to print book ads? Where do they have most impact? Do they influence your choice? And if not, what does?

Publishers, as you probably realize, do not run ads for every book they publish. Advertising and marketing dollars are carefully allocated, with big names generally commanding the biggest budgets (and sometimes the budgets, period) and usually, ads are given to books that are: 1) lead titles 2) already working 3) or have garnered such astonishing reviews that it makes sense to pay to shout it from the rooftops. Publishers rarely count on ads to get the ball rolling, but rather to build or maintain existing momentum. So perhaps an ad alone would not motivate a sale, but a good review, and interview on NPR, capped off by an effective ad in a favorite magazine (one that quotes the other review you might have missed) these might create some sort of tipping point.

Not everyone agrees with this hypothetical; indeed, there are plenty of people who think ads are essentially useless (or worse yet, expensive ways of appeasing agents and big-name authors). Whatever the reason, publishers have certainly cut back. The NYTBR is still the sine qua non, but even there, the costs of a full page ads has fallen precipitously.

When, for better or for worse, publishers decide that the traditional ad model doesn’t work (too much money for too little gain) it has unintended ripple effects across the publishing ecosystem. Falling ad revenue shuttered both the Washington Post Book World and the LA Times Book Review, which in turn means fewer influential places to be reviewed. There are, of course, many book-related sites online, but so far, none have quite the reach that publishers are hoping for.

I’m curious to know how you weigh in.

February 08, 2010   DG&B   Jim, memoir, nonfiction, opinion, publishers, romance  
10

Real love

by Jim

In one of those ideas so simple that you can’t figure out why no one else thought of it sooner, publisher HCI is launching a real life romance series. Actual love stories will be turned into romance novels—it’s sort of the book version of reality TV.

There’s something kind of fantastic about the idea of reading romance novels where what happens between the covers not only CAN happen but already did.

Or am I wrong? Will the real life couple out there ruin the fantasy of it all? I personally think it could be a super idea.

February 05, 2010   DG&B   fun, Lauren, nonfiction, publishers, reading  
1

Beast Books

by Lauren

Galleycat reports on the launch of Beast Books from Tina Brown’s Daily Beast, with books that will be longer than articles but shorter than most nonfiction books. One of the common publishing rejections (from us to authors and from editors to us) is: “It’s fascinating, but it’s more of a magazine article.” Often, though, the truth is more that the idea falls in between: it requires greater explication than magazine space allows, but there’s not enough to it to support a book. This model could make for a good home for such ideas. It’s an interesting concept, and I’ll be paying attention to how well it works–particularly since my level of personal commitment to well crafted nonfiction on subjects I don’t find naturally interesting is often longer than an article, but shorter than a book.

February 04, 2010   DG&B   advice, Jessica, opinion, publishers, submissions  
1

Publishing love

by Jessica

As Valentine’s Day approaches and retailers redecorate in shades of crimson and Pepto Bismol, I thought it fitting to look at book publishing and the language of love. As an author I know pointed out, romance–not the genre, but as metaphor–seems to govern the acquisition process. When editors pass on a project they say they “just didn’t fall in love,” or admit they were “not sufficiently passionate,” or (and this is something that I myself have been known to say) “admired but did not adore” the work in question. What’s this all about? In what ways is landing a book contract like falling in love?

I’d say two things; first, that to some degree, the metaphor is not wholly disingenuous. Publishing is driven, to a surprising degree, by gut feeling and genuine enthusiasm, and in order to pitch a project to colleagues, collect second reads (so that others will also fall in love), parry the inevitable skepticism of the sales and marketing team, and otherwise assert that this book should occupy one of the finite slots that each imprint is allocated, editors do need to be engaged. Publishing love, does not, however, exist in a vacuum, nor is it blind.

In order to summon–and sustain–the abovementioned passion, an editor must believe that a project fits in with the mandate of the house. A commercial house best known for its big name thrillers is probably not going to open its heart to a literary stream-of-consciousness narrative, no matter how brilliant. Past performance also plays a role. An editors’ capacity to love is distinctly dampened by the whiff of failure. So if your book falls into a category that has proved disappointing for the imprint (their last two travel memoirs tanked) or across the industry (for example general parenting titles), or is perceived as difficult to sell, romance may be elusive. And of course, if you are a published author, your own track record, unceremoniously retrieved from Bookscan, is taken into consideration. Downward trending numbers can cool the most ardent infatuation. Finally, published or not, who you are plays no small role in the courting ritual. Famous, well-connected, possessed of a national media platform? You grow more loveable by the minute. I don’t wish to sound cynical, because, in truth, I’m not. I don’t regard the contemporary publishing landscape as an intellectual wasteland dominated by celebrities–on the contrary, I’m haunted by all the excellent books I may never read. I also meet with editors and publishers of formidable taste and professional conviction. But for some odd reason, book publishing (again like love) is something we tend to romanticize, wish to see as “pure,” impervious from calculation, profit-motive, self-interest. Which, of course, it’s not. But however you prefer to think about love, the book industry is not best perceived through rose-colored glasses.

February 01, 2010   DG&B   controversy, e-books, future of publishing, Jane, opinion, publishers, retailers  
11

What was Jeff Bezos thinking, or John Sargent is my hero

by Jane

Amazon’s recent move to remove the “buy” buttons for nearly all of Macmillan’s books including bestsellers, top releases, and Kindle editions was in my opinion incredibly short-sighted and could in the end really hurt the retailer. And now it seems it has backfired.

This move occurred during the same week that Steve Jobs and Apple launched the iPad which could compete head to head with the Kindle. Apple has met with at least five of the six major publishing giants with regard to pricing (of the Big Six, only Random House’s logo was missing from the iPad announcement, though they’re said to be in discussion with Apple). In this model, publishers will be able to set their own prices for books and pay a commission to Amazon, as opposed to the Kindle model where Amazon sets the price.

Now, John Sargent’s strategy has succeeded and Amazon has acknowledged that “ultimately, we will have to capitulate and accept Macmillan’s terms.” At the time of posting, they have not reinstated the “buy” buttons, but Amazon and Macmillan are in discussion. Certainly, the other publishers will follow suit here, which in my opinion is as it should be.

Hopefully, a lesson has been learned here. Amazon should not be bullying publishers. Rather we should all be working together in this electronic age to keep the publishing industry alive and healthy. There are too many people predicting the death of book publishing these days. We all need to work together to make sure this is far from the truth.

If you subscribe to Publishers Lunch Deluxe, you can see the whole story as it developed here.

January 26, 2010   DG&B   controversy, covers, Michael, opinion, publishers, retailers  
8

Cover controversies

by Michael

Nothing causes author duress like the unveiling of the book cover. In my experience, it’s one of the most stressful parts of the publishing process, and there are days when I wish we could go back to the days of unjacketed books, when the only thing to get fired up about would be the font type! I’m sure Bloomsbury Children’s Books is wishing the same thing right about now.

This past summer, Bloomsbury had a big controversy on their hands when people noticed that the cover model for the book Liar by Justine Larbalestier didn’t exactly match the description of Micah, the protagonist in the book. At first, Bloomsbury tried to explain away the decision, saying that this was somehow a reflection of the character’s compulsive lying. They eventually relented, and a new jacket was prepared in time for publication. Though there was some residual blogger anger, things simmered down.

Until Bloomsbury did the same thing again. This time with Jaclyn Dalmore’s Magic Under Glass (a great book, by the way). This time, there were no liars to blame. While the book describes the protagonist, Nimira, as “dark-skinned,” the cover depicts a fair-skinned, corseted girl. While people were upset about Liar, the reaction to this cover was scathing. Jezebel’s (linked above) headline read “The White-Washing of Young Adult Fiction Continues.” Some bloggers went so far as to call for a boycott of Bloomsbury, though they realized they’d be hurting the authors as much, if not more, than the publishing company. And there’s much more to read on the subject at Reading in Color, Bookshelves of Doom, and Chasing Ray, as well as many others (you could spend all day linking between the blogs—and I hope you do).

So why do I bring this up? I think it’s important that we’re all paying attention to the issues involved here, and by linking to these other smart people and their opinions, I hope to generate more good, healthy discussion. As Justine Larbalestier pointed out when the controversy erupted around her book, the reason this happens is that booksellers believe that books with people of color on the cover don’t sell. Yikes. I really don’t think that’s true, despite what people tell me. The publishing industry has neglected people of color in the past, claiming there was no audience for books by and for people of color. Can you imagine? They learned their lesson when authors started self-publishing and selling hundreds of thousands of copies of the books that the publishers turned down. And now those same authors do big business with New York publishers, making them millions.

I hope some progressive, enterprising publishers start to prove these booksellers wrong by designing covers that prominently feature people of color. And when one breaks out and becomes a huge bestseller, maybe we can stop being so cynical. I’m curious to hear your thoughts on this, and as always, let’s keep the conversation respectful and positive.

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