Category Archives: freelance

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Some thoughts on article pitching

How and when to pitch to magazines is a question that comes up often, from both my fiction and nonfiction authors so I thought it was worth a blog post to give some thoughts on the subject.

As with many things we do in book publishing, there isn’t always a right or wrong answer and each situation is uniquely individual. That said, having your work published in magazines and/or newspapers and/or reputable websites can be very helpful when it comes to both selling your book to an agent, publisher, or the general consumer. If you notice the authors who are the most successful are widely published across multiple media channels. Getting and keeping your name out there is useful.

Writer’s Digest brought up this topic recently, and it prompted the idea for this post. They were talking about whether or not to pitch word counts, which is a very particular subcategory, but it made me think about the idea more generally and what it means for writers in all different categories.

Short form writing is very different from book writing, but in terms of the number of people you can reach, sometimes it can be an effective bang for your buck. Whether you’re not yet published and looking to get some credits under your belt (and some better Google searches to come up, which can be important for agents and editors reviewing your work), or you’re already published and looking to expand your reach, there are many outlets to pursue, and you might even earn a few bucks in the process.

Key is to do your research and make sure that whatever you are pitching is appropriate for that publication’s audience. And you should explain why in your pitch. I have a client with an upmarket commercial women’s fiction novel forthcoming and we’re working on articles for her to pitch, to women’s magazines and Modern Love in the New York Times, not necessarily the most obvious places to target for what she writes, but certainly reaching a similar audience to what we hope to find for her book.

I did a further search and found an appealing article by a writer who decided in the UK to pitch every magazine listed in a market guide for writers he found – 642 total. I don’t recommend you do this, but there were some learning tools to take away here. I liked that he suggests “shaking oneself out of one’s comfort zone can be an incredibly good practice.”

Indeed, there was more to enjoy here: “One way to stand out is to pitch 642 magazines. Another is to develop your own voice—something that editors will recognize amongst all the other thousands of voices clamoring to be heard. Perhaps a way of developing this voice is to spend your time writing about things you don’t want to write about—until you realize what it is you do want to concentrate on.” This reminds me of the advice I give my kids. You have to try everything until you (hopefully) find something you enjoy.

Let us know where you’ve had success being published in these areas, and how you got there.

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The business of writing

I know I talk a lot about the creative side of writing. Finding inspiration, developing ideas, perfecting your craft and the like. But I saw this piece in writersdigest.com about the business side of writing and thought it might be worth sharing to give a different and more practical perspective on what you can do to manage your finances as they pertain to your writing as you wait for your first big bestseller.

This particular piece focuses on items that are tax deductible when you are earning income writing, or as the author, Brian A. Klems, points out “at least trying to earn money from it”. I wanted to do a bit more research into the business of writing, and came upon another useful article  from Forbes.com. The author, Suw Charman-Anderson, offers a number of ideas for ways to generate income from writing. As she suggests, some are more likely than others to spend your time on. One idea she doesn’t mention that could be worth considering is writing articles, although I suspect all of her ideas are aimed at writers of fiction. In this market, there are so many outlets to be published, especially if you’re willing to branch out into areas outside of your comfort zone. Think about the numerous blogs and websites, as well as the rise of web-based media that is easy to pitch to like Buzzfeed, Longreads, the Awl, etc. While many are not income-generating, if you do enough of them and make a name for yourself, you might find at some point you’re actually able to get paid for your work.

I do appreciate her final takeway: “You don’t need a big fat advance to achieve financial security, you need to be creative and fully explore all the opportunities to earn money that are open to you.” Sometimes good old fashioned hard work, networking, and a little bit of luck will take you somewhere on your writing path you never anticipated you’d go.

Do you have any ideas for generating income from writing? Or thoughts about managing your money that weren’t covered here? I’m sure there are many authors who would like to know.