Category Archives: advice

Chasya’s Questions Corner: On Fiction Credentials

by Chasya

One of our readers asks: “How important are previous publication credits to an agent? Do you prefer [to] receive queries from writers who were already published in a literary magazine/journal?”

Answer:
Having really good literary credentials may get you noticed, but it’s not the only thing we’re looking for. As Michael pointed out in his post about queries, we’re looking for a great many other things. Among them a strong voice, an original idea, etc….

It certainly can’t hurt you to get your work placed in literary journals, but being published in one is by no means the deciding factor in who we choose to represent. We’re on the lookout for all sorts of fiction, and limiting queries to authors who have any specific type of credentials really restricts our ability to search for great projects in a broad range of categories.

We hope you’ll continue to send questions! Please send us an email at news@dystel.com.

11

Big books

by Jane

I don’t know why I still find it astonishing when publishers tell me they are “only looking for big books,” that mid-list titles aren’t on their radar. How do they know what’s going to be a big book?

This last week, when I called an editor to follow up on a proposal I sent him–by a Pulitzer Prize winning writer no less–he told me how much he had enjoyed reading it. He then said that the new president of his company had told all of the editors there that, for the time being at least, all they should be looking for was “big, front list” titles. But how do they know what “big front list” is?

Think about it, there are literally hundreds of books that were seriously underestimated by publishers but that turned into huge bestsellers. Here is a brief list that I hope that editor and his new boss will note:

TUESDAYS WITH MORRIE by Mitch Albom
THE RED TENT by Anita Diamant
SAY YOU’RE ONE OF THEM by Uwem Akpan
COD: A BIOGRAPHY OF THE FISH THAT SAVED THE WORLD by Mark Kurlansky
THE KITE RUNNER by Khaled Hosseini
SIMPLE ABUNDANCE by Sarah Ban Breathnach
EAT, PRAY, LOVE by Elizabeth Gilbert
THE MEMORY KEEPER’S DAUGHTER by Kim Edwards
THE SHACK by William P. Young
CHICKEN SOUP FOR THE SOUL by Jack Canfield and Mark Victor Hansen
THE PROFESSOR AND THE MADMAN by Simon Winchester
LONGITUDE by Dava Sobel
THE NANNY DIARIES by Emma McLaughlin and Nicola Kraus
THE WORLD WITHOUT US by Alan Weisman
SEABISCUIT by Laura Hillenbrand

Can you think of more?

3

Query spam

Recently, Michael encouraged you not to sweat the small stuff in queries and to understand that it’s more important to write a great query than to worry about individual agents’ pet peeves or assume that one false move will get you deleted without being read.

That’s excellent advice, and I fully support it. But I’ve noticed over the last year or so that there’s been an upsurge in the number of queries that seem to come through some company or program, rather than directly from the author. And that these queries tend to be sent to every agent here (and presumably every agent in some large database) and also tend to get filtered out as spam by our junk mail program. When I check my quarantined email, nearly every query in there has formatting that suggests to me they’re coming from the same place. Lately they’ve been emails that begin with a salutation, proceed to a block of text with title/author/logline, and then begin a letter below. At one point they were emails where the logline was in the subject of the email. I’ve discussed this with other agents here and at other agencies, and we’ve all had the same experience.

Will I reject an author on principle if they use such a tactic? No, not really. A great query is a great query, and they’re not always so easy to find. But while I have no problem with authors querying multiple agents, I don’t think this is a good way to do that. For one, if it’s getting trapped in our spam filters, it’s probably getting trapped in many other agents’, and that’s not a good way to get read. Beyond that, if I sense going in that all my colleagues and the entire rest of the publishing world has the same query, I’m already less inclined to get excited about it. But mostly, it suggests to me that the author hasn’t done any research and likely doesn’t understand that certain agents and certain editors and certain publishers work with certain types of books.

I do think it’s important to know where your book fits and to figure out particular agents you feel would be right for your book. I think that part of being a successful author is understanding the market and how it works. Much like when I submit a book to editors I carefully consider to whom I’m going to send based on what they’re looking for, I expect prospective clients to do the same.

I don’t discount the possibility that some of the queries I’ve received in this way were carefully selected for me and not sent to the whole wide world since I don’t actually know how they’re being generated, but if so, why lump yourself in with those people who really are just spamming the publishing industry? As an agent who gets too many queries a day to count, I recommend you send your queries to the agents you’ve carefully selected one by one. (Not that you can’t submit queries simultaneously, because we expect that you will and I don’t know any agents who have a problem with it, but that each query should be sent in a separate email to a particular individual.) Sure it takes more time, but if your writing career is not worth investing time in, then why would you even bother? And, to be honest, why would we?

Or course, as Michael mentions in his post, I’m almost certainly preaching to the choir here! If you’re actively learning about the goings on of the publishing industry, this may well be advice you don’t need. But if you could shed any light on where these queries are actually coming from, I’m all ears!

-Lauren

12

Nothing out there like it?

In working on prescriptive non-fiction, I’ve noted a phenomenon among authors that I’ll call the “there’s nothing out there like it” fallacy. Interestingly, it seems to affect a disproportionately expert population—physicians, nutritionists, psychologists, trainers, counselors, and attorneys—writers with professional credentials whose proposed book emerges from a considerable knowledge of their target market. Indeed, the fact that these people come in daily contact with their would-be book buyers should mean that they have a better sense than anyone of the information their patients/clients lack. In theory, these experts are ideally positioned to perceive a book-shaped hole in the market. But interestingly enough, this is not always the case.

There are a few reasons; because the general public may be demonstrably in need of information (or perhaps just reluctant to implement it) it does not always follow that there’s a dearth of books on the topic. In my experience, experts may know their audience inside and out, but they don’t necessarily have a clear sense of the competition. Acquiring editors, meanwhile, have an overdeveloped sense of the books in the field; usually they’ve published them. (Agents do too, which, apropos of the recent discussion, is another reason why we’re handy). Busy professionals, even those who assiduously keep up with the relevant journals, rarely have the time to read books aimed at a general audience. They do, however, hear their clients/patients complain that there is a shortage of reliable information “out there.” They field the same questions again and again. They rightly perceive their clients’ points of confusion, and may be especially gifted at untangling complex information, or perhaps they’ve created a program that gets amazing results. It is not so very difficult to therefore imagine that all this would merit, even demand, a new book.

Maybe so. But in order to test this premise, writers need to do significant research, not only on Amazon.com, B&N.com, Booklist, Publishers Weekly, or Publishers Marketplace, but also in multiple bookstores and libraries. No single source is especially reliable: on-line searches may be too broad or too narrow; looking at the bookstore shelf may not give an accurate sense of all that’s actually on offer; libraries don’t necessarily reflect all the newest entrees. Ideally, aspiring authors should read, or at least skim, the likely competition, with a dispassionate eye (does the world really need another book on this subject) and in hopes of spotting an opening. If “nothing out there” really means “there’s nothing out there written by me,” bear in mind that publishing houses find this a persuasive argument only insofar as the “me” in question has one or more of the following: a national platform; a media profile; conducted groundbreaking research; a fresh approach to the subject at hand. It is this last aspect that is most tractable. It is true that most nonfiction is platform driven, but it is also concept-driven, and teasing out a hook—which is not so much a gimmick as a clever, easily-grasped, organizing principle—is essential. Finding a way into your subject that has not been done and done again is difficult, but not, I think, so difficult as acquiring the MD, MBA or PhD to begin with!

-Jessica

45

Who needs an agent? You do.

Do you ever feel like you want to take everyone involved in the publishing business–writers, agents, publishers, and the interns who open the mail–and shake them until their teeth rattle? Probably not, right? Well, I usually don’t either. But then I read a piece like this one in Galleycat and, well, you know….

At the risk of sounding self-serving, every serious author needs an agent. Not just any agent, of course. You need a good agent. One who is an advocate, who is willing to fight for you and who is able to tell you when you’re being unreasonable and doing your career more harm than good. You need someone who’ll tell you they believe in you when you think you’re the biggest literary fraud since James Frey (who is actually a very good writer despite his questionable morals). You need someone who asks about your ailing grandmother and vets your contracts. You need someone who will look at your royalty statements and make sure that the publisher isn’t holding a 75% reserve for returns. You need someone who is willing to try to place foreign rights to a book that is so hopelessly American that no one outside of the 50 states would want to read it. You need someone who will do battle with your publishing team and make sure they still like you despite the fact that you aren’t always discreet about them in your Facebook posts. You need someone who’ll see you through the process from idea to publication to the inevitable disappointment when the publicity for your book is done with before you noticed it had started. And, you need an agent because in these trying times, we’re sometimes the only people who offer continuity and stability in what everyone hopes is a long career.

So, how does the digital revolution change the fact that you need an agent? Not at all. Sure, you can upload your manuscript on the internet yourself and you can do all your own accounting when you start selling the downloads. But, if you’re serious about writing books, you’re still better served having someone else handle the business side of being published.

There is no question that agents, as well as publishers, need to get with the program when it comes to e-books and all things digital. There is a woeful amount of ignorance about this revolution and lots of needless resistance and hand wringing. In the end, however books get into a reader’s hands is irrelevant. The process by which they get there, who sifts through the good, the bad, and the absolutely unreadable, and who takes care of the administrative side of things while you hone your craft, should not change. I would argue that with so much content out there for the taking (or downloading), now more than ever we need agents and publishers to be better gatekeepers and advocates. Otherwise, I will begin to fear for the future of books, and not just because they don’t come in paper packages any more.

-Miriam

17

Queries: It’s not about the details

In my agent travels, I find that most of the questions I get from aspiring authors are about queries. And that makes sense: everyone (including myself) will tell you that your query is an important weapon in your agent-getting arsenal. So, having been told that the difference between publishing superstardom and form-rejection comes down to one page, authors obsessively work on their queries. But that’s not quite right: what they do is obsess. And I think a lot of times they can’t see the forest for the trees. They ask agents what font or paper stock they should use, whether HTML email or plain text is better, or if their bio should be longer or shorter or more personal or more formal. They receive conflicting advice from different websites, agents, editors, author friends, and spouses. And then they have a nervous breakdown.

Ok, that last part may have been a bit of an exaggeration, but I don’t think it’s that far off. Writers, who tend to be obsessive anyway, get downright crazy about query details, and I really don’t blame them. We publishing professionals haven’t helped the situation, what with all of our dire warnings about doing it perfectly or else. So I want all of the writers out there to pay attention: if you’re reading this blog, if you’re paying attention when publishing pros give you advice, if you’re going to good, appropriate conferences, you don’t need to panic. This is the catch-22 of it all: when agents go on and on about bad queries and what-not-to-do, they’re preaching to the choir! Anyone savvy enough to be paying attention is probably doing it right in the first place. I don’t mean that all of you have winning queries that will score them an agent and publication, but I doubt any of your are going to wind up the cautionary query tale that you hear at conferences.

But, the question the remains: what am I looking for, if it’s not all of those little details? What I’m looking for is a unique idea and good writing. I’m looking for an authentic, interesting voice–yes, voice in your query. I’m looking to get a feel for your style in just a couple of paragraphs. I’m looking for you to describe your book, whether it’s commercial or literary or in between, in a way that makes me want to keep reading. In October, I linked to a great query example, the one that Lisa McMann had written for Wake that was recently in Writer’s Digest. It was exactly I’m looking for: it was unlike any query I’d received before (or since). How so, you ask? It was entirely unique to Lisa and her book. It didn’t follow any formula or template. It gave me the information I ask for, but it did so in a way that was different. And I can promise you, all of the successful queries I’ve read have done the same thing.

I’m sure this will spur many questions, but I’d like to have a saner, more humane query discussion with aspiring authors, one that focuses on ideas, narrative, and writing instead of on boring details like font and word count. A little common sense in putting together a presentable query, plus a killer idea and great writing, and you’re all set!

– Michael

Chasya’s Question Corner is live!

Thanks to everyone who sent in their questions! As I mentioned in my post last week, I’ll be choosing one or two of your questions a week and answering them here. There were a lot of really good ones and I hope to answer as many of these as I can, so if you don’t see yours here today it doesn’t mean that we won’t be responding to it later. What I mean to say is, stay tuned!

If you have a question, please send it to news@dystel.com. All questions will remain anonymous:


One of our readers asks:

“I have a novel (debut) that was read by 6 editors 5 years ago (2004).
They praised it but were also consistent in why they didn’t want it.
I have (after have children, etc. etc.) fully revised it, and in
effect it is a completely different narrative, but with the same
characters, setting, tone. The agent who shopped it left the agency
and we parted ways–we had no formal agreement (the deal was, if they
weren’t successful placing my novel we’d have no contract). My
question is, when querying agents now, do I mention the novel’s past
in the query, or wait until the agent has had a chance to read it and
connect to it? I am afraid of turning them off….concerned that they
won’t read the novel with the same eye if they are aware someone else
rejected it, even if it was five years ago and quite different.”

Answer:

A quandary, indeed. How much does one disclose when it’s tough enough getting any attention as a first-time author?

The answer is actually pretty simple: It’s very important that you are completely up front about the history of your project when approaching an agent. The surest way of “turning them off” is by not being honest about the manuscript. And you don’t want an agent to think that you are being dishonest.

If you’re waiting until an agent calls with interest in the project to inform them of the history behind it, they will want to know why this didn’t come up in your initial query. Even if you mean no harm and your intention is to let the work speak for itself, it comes off as underhanded. We’re not just assessing if we’re interested in or in love with a book–we’re reading it to figure out if we feel we can sell it. If it’s been seen before, that’s an important factor. In some cases, it may help to know that a project was strong enough to get an agent once before.

If you are, in fact, letting the work speak for itself, then disclosing this information shouldn’t really matter. We understand that fiction is very subjective, and we know that a manuscript that doesn’t necessarily speak to another person’s taste is not any reason to not give it due consideration. We also understand the business, and can tell you that if your manuscript has been to every fiction editor out there and hasn’t undergone any changes, they most definitely do not want to see it again. Editors are swamped–buried in reading and juggling more hats than ever before. If they’ve turned something down it’s usually for good reason, and they don’t have the luxury of giving something a second read. A prospective agent will have to make a judgment call about whether they think that the number of editors who have seen something (and the kinds of changes) make a difference in whether or not they think they can sell. However, if an agent truly does see your talent, even if they don’t think they can sell that book, they might recommend moving on to another project first, and if that succeeds, going back and trying to shop the original manuscript.

We must rely on our authors to be forthcoming about their work in order to serve them best. Being evasive or holding back really only leads to feelings of mistrust and can put an agent in an awkward position. It’s not a good way to start, so be sure to provide these details from the get-go.

Another reader asks:

“This is probably a no, but does anyone in your organization represent children’s book authors?”

Answer:

In fact, the answer is a yes. Michael Bourret represents young adult and middle grade, along with a very select group of author/illustrators. Jim McCarthy, Lauren Abramo and Stacey Glick all represent YA and middle grade, as well.

-Chasya

9

THE HELP needed lots of help to get started

There were a number of things I found interesting in yesterday’s New York Times piece about Kathryn Stockett’s first novel, The Help.

It was Amy Einhorn’s first book for her new imprint; it’s sold almost 500,000 copies in hardcover, amazing numbers for a literary first novel; and it’s a book written by a Southern white author that has two black protagonists. It’s been compared to To Kill a Mockingbird. But what really struck the agent in me was that the novel was initially rejected by almost 50 agents before it was picked up. That is a stat that should be inspiring to aspiring authors and probably a little frustrating for us agents who work so hard to find great material and wonder how we missed something that then goes on to be so successful. But that’s the way the game is played: you win some, you lose some, and the take-away for me from this story for authors is that confidence in your work, persistence, and of course a good dose of luck and timing, can make all the difference. It’s a great success story, and in a time where there are so many grim reports about book publishing, it’s refreshing to see a story about a book that got it all right, even if it had some stumbling blocks along the way.

-Stacey

3

Introducing Chasya’s Questions Corner

Whether it’s an inquiry about queries or curiosity about the publishing industry in general, we know you all have tons of burning questions. Which is why, once a week, I’ll be tackling one or two of your questions on the blog and answering them in a little segment we’re going to call Chasya’s Questions Corner (because who doesn’t like a little alliteration?).

So send me your questions at news@dystel.com with the word question in the subject line and let us know what you want to know!

-Chasya

8

What to write next

I’ve heard of writers’ block, but it seems most of my clients are plagued by the question of which of their ideas to tackle next, not where to find an idea. But just in case others out there just don’t know what their next writing project should be, Colson Whitehead offers some suggestions (and a handy printable dartboard!) for novelists stuck in a rut.

Sure, he can be snarky (I balked at his assertion that thriller writers only know five adjectives), but damned if he isn’t funny. And as someone who has had some reallllly awkward dialogue written in dialect cross his desk, I admit I laughed out loud at his recommendation to “invent nutty transliterations of what you think slaves talked like.” He was kidding about that. Seriously. Don’t do it.

-Jim