Category Archives: advice

8

Promote yourself

by Jim

Since Jane already noted the high stakes, high drama standoff between Amazon and Macmillan, and Rachel already discussed the death of J.D. Salinger (anyone else think he’s totally overrated?), I wasn’t quite sure what to blog about today. Then I found this pretty fascinating article from the Denver Post about the author’s role in publicizing their own work.

Tama Kieves might be a little hyperbolic with regard to her readers (“They thank God for me and I thank God for them,”) but she makes a number of solid points about the need for authors to take on a distinct amount of the burden of publicizing their book.

Though Kieves is prepared to “walk across the desert for this book,” most people don’t have the time, energy, or financial backing to be able to make PR a full time job. That said, self-promotion is a big part of the business. And though the tone of a lot of publicity discussions is increasingly negative (my publisher didn’t send me on tour, I don’t understand why Oprah hasn’t called, etc.), I think it’s actually a really exciting time to be published.

Social networking sites make spreading the word about your work cheaper and easier than ever. And for those authors who are on the shyer end, you don’t even need to actually speak to anyone to get the job done! Sure, publicity budgets may be decreasing, and your publisher might not set you up in a fancy hotel before your Today show appearance, but there is a rabid group of readers out there almost asking to be directed towards new work.

7

Self-hype

by Miriam

At our morning meeting today, we were chatting about query letters and how to help authors who contact us (and other agents) make the best first impression possible. As we’ve mentioned many times on this blog, crafting a successful query letter is by no means an exact science. In some instances we’re hard pressed to account for our decision to request one project over another based on the relative merits of their query letters. Sometimes, I think that the process of elimination is a better way of communicating what works. Maybe by telling you what elements of your query letter turn us agent types off you might avoid having your very worthy book rejected before it’s even seen.

One of the things that makes me (and others here) crazy is self-hype that’s hard to verify or quantify. If we can’t find that award or publication you mention on Google and we can’t track that bestselling novel on Bookscan or even find it on Amazon, it should definitely not find its way into your query letter. Eric, over at Pimp My Novel has a very useful post about when and how to mention awards and accomplishments when querying agents. On a personal note, I’d rather have you tell me something fascinating that you’ve done that’s in no way related to book publishing–e.g., you wrestle alligators as a hobby–but that makes me look at your letter twice than to read about obscure literary accomplishments, real or imagined.

27

The great chain of rejection

by Jessica

Most every writer has a raft of rejection stories, some funny, some harrowing, some downright infuriating. Without question, the worst aspect of my job is turning people down, and I’m aware that the form rejections most agencies employ are a locus of particular outrage. As Jim pointed out in his recent post, they are a necessary evil, since giving a personal response to each query—even the richly deserving—is simply too time-consuming. Like you, I must triage my inbox, and so any constructive criticism and words of encouragement I might otherwise be inclined to offer fall by the wayside.

Littered as it is with “Dear Author” responses, or dead silence (better? worse? You tell me), the agent search can be profoundly dispiriting, but it’s useful to remember that publishing is bound together by the great chain of rejection. Agents turn down writers, editors reject agent submissions, editors are shot down in their editorial meetings (“Not for us.” “Won’t sell,” “Who cares?”), and publishers, though they are ostensibly at the top of what can seem like an appallingly medieval cosmology, they too face rejection when the books they select are summarily ignored by the public. Most everyone involved in publishing is convinced, at one time or another, that the keys to the kingdom reside in others’ hands. Recently I met with an editor who waved his arm in my direction and said, “You people seem to think that houses are swimming in money. But it’s just not the case. I’m telling you it’s grim at my offices. Positively funereal.”

So what’s my point? That rejection is an immutable fact of this business, and that for all involved, developing a thick skin, a deep reservoir of stubbornness and a sense of humor are critical. I also think that we all might dispense with the illusion that books represent the optimal way to “share a story with the world.” A writer’s conviction that his is a book that “people need to read” is better served in the blogosphere, where people can do so. For free. Another not-so-helpful canard is that being an author represents a reasonable path to fame and fortune. These days, fame and fortune are a reasonable path toward being an author.

Obviously, no one is as invested in a book as its creator; it is, of course, your time, your ideas, and sometimes your very life. Memoirists are in the unfortunate position of being judged not only on their ability to write but the substance of their character, life choices, and tone of voice (“a little whiny, too chirpy, too callow”). It’s enough to make a misanthrope of anyone. Yet most everyone involved in the book world, from writers to agents to publishers to consumers, shares a core belief—one, I think that is not misplaced—that readers recognize talent. Such recognition may not come soon (why writers have drawers full of unpublished manuscripts), and it may not be with commercial success. Still, the vast majority of people toiling in the publishing business are united not only by the need to soldier on in the face of rejection, but also by the belief that a really good book is inherently valuable.

4

Blog publicity dos and don’ts

by Michael

Lauren pointed me to this excellent post about dos and don’ts for publicists from blogger Lindsay Robertson. The don’ts should be obvious, but sadly, it seems that they aren’t. What I found more interesting, and possibly surprising, were the dos. The rule that really caught my attention was “Pick Eight Blogs.” She suggests that publicists pick eight blogs to publicize to. Yep, just eight. By targeting the most appropriate outlets and building relationships with them, the contention is that coverage will be both better and wider. But how is that possible if you’re only pitching eight blogs? Because the bigger internet sites scan the smaller sites to find their content. And by not throwing things at everyone in sight, you can get higher-quality coverage that people actually pay attention to. Very savvy, very practical, and much more fulfilling for the publicist, I think.

It strikes me that there are lessons here for authors. By being smart and focused about submissions, whether when looking for an agent or promoting one’s own work, authors increase the likelihood of a hit. In a world where it’s easy to communicate broadly, who doesn’t appreciate a tailored message? I know that I more carefully consider the queries that are specifically tailored to me. By doing the research and narrowing the list, an author with an attractive project is more likely to find an agent.

The same is true when author goes to promote her own book. By selecting a limited number of bloggers to approach and tailoring the pitch to each blogger’s interests, an author is more likely to get serious attention. It likely takes the same amount of time as blindly contacting hundreds of people, but the quality of the hits you get will certainly make up for anything lost in numbers.

I know this is something I’ll have in mind when talking to authors and book publicists in the future, and I’m sure this concept can be applied to other aspects of book publishing and beyond.

7

The top 10%

by Jim

I just discovered Adrienne Kress’s delightful blog this morning, and she has posted a list of four questions to ask yourself before you query that can assure you’re in the top 10% of submissions.

From an agent’s point of view, she’s totally right. You look at the numbers, and they can be incredibly discouraging. Yes, agents turn down 99% of what they see. But the chances are that since you’ve gotten this far—that you’re reading an agency blog, that you’re doing research—you’re already at the head of the pack. I say the same thing anytime I speak at writers’ conferences. You wouldn’t believe how much material we get that is so off-base or utterly baffling. Seeing writers show up for conferences or visit our websites and educate themselves on the business of publishing…it’s incredibly encouraging.

Of course, maybe I say this here, but you’ve already queried and gotten a form rejection letter. Does that mean we bundled you in with the people who have no idea what they’re doing? Well, no. The fact of the matter is that sometimes I see a perfectly adequate query letter for a project that sounds a lot like something else I represent. Or I see the right kind of novel for me, but it deals with some topic I can’t stand like parrots or something (note: I have no actual aversion to parrots. It’s just a bad example). Because we do get hundreds of queries a week (that’s really not an exaggeration), we can’t necessarily take the time to differentiate between the queries that were perfectly good but not quite right or the ones by people who seem unacquainted with ideas like sentences and commas.

So what does it mean? I’m such a broken record, but it means keep trying. I’ve always felt that books that deserve to get published do eventually make it through. It may not be an easy road, and it may not be a fast one. You may not even realize until you write your next book that THAT’S the one that is meant to be your debut. But if you keep going, eventually you’ll break through if you’re meant to.

13

High expectations

by Stacey

It occurred to me as a publishing professional reading this painful review of Elizabeth Gilbert’s new book that there is a case to be made for unpublished authors having certain advantages over bestselling authors. No track record can be a very good thing when it comes to selling books. Granted, it’s very hard to get noticed in the slush pile given the volume of submissions agents receive, and if you are lucky enough to find a good agent who will fight for your book, the hurdles to get it sold are often high and daunting. But let’s say you get there and the book becomes a huge runaway hit. Then what? How does one follow up a success like Eat, Pray, Love, arguably one of the most successful books of the last decade? It sounds like from the descriptions I’ve been reading about Gilbert’s experience, not easily. She wrote and trashed an entire draft of this book (I wince every time I think about the author, the editor, the publisher, the agent, and what they must have gone through during this grueling process), and based on Maslin’s review, it sounds like she might have been better off doing the same for the final! For all the money and fame, there are real challenges that come with having a hit like Gilbert did, and while the book has certainly made her a millionaire and this follow-up is likely to have strong early sales based on name alone, it sounds like it might wind up being a disappointment because the expectations are just so high. Once you hit that mighty bestseller list, the conversations get more complicated, and the pressure to perform and beat the last one can be challenging at best and impossible to achieve at worst. Sometimes the dream is better than the reality, but isn’t that often the case in life? If you are able to enjoy and savor the process of writing, stay focused on the positives, work hard and passionately despite any obstacles you might face, there’s a lot to be grateful for doing what you love, especially at the start of a new year.

0

Chasya’s Questions Corner: On Resubmitting

by Chasya

Question:

I had a manuscript on submission and got double-digit requests for fulls. All were rejections. I had material out to a dozen or so agents when I realized, after a year plus of rejections, that the novel wasn’t publishable. I withdrew my manuscript from submission from all the agents and told them I was doing a massive overhaul. All agreed to look at the new work when I was finished. Fast forward two years: I saved about 25% of the old MS, added some subplots, tweaked some characters, and heavily revised the plot. I’ll be ready to query soon. I would first like to approach the agents from whom I withdrew the original MS. I still have all the emails, but is it too late to approach them and say, “hey, remember me? I’m back! You wanna take a peek?”

Answer:

It would be one thing to resubmit the manuscript with the attitude that these agents have been waiting with bated breath for two years to read your material, but that’s clearly not what you’re doing. There’s no harm in dropping them a line to ask if they’d like to see it in it’s different/improved state. Remind them of who you are and the circumstances that led you to withdraw your material. If they’re still interested in having a look they’ll let you know.

We need your questions! Send them along to news@dystel.com.

Questions to ask yourself

by Lauren

Just came across this really handy item that SCBWI’s Kathy Temean posted on her blog: Top Ten Questions Dutton Editors Ask Themselves When Looking At A Manuscript.  Very useful for all writers, especially novelists, whichever market they write for and whether or not Dutton would be interested.  I recommend you consider these points about your own manuscript before you share it, because most of these are questions that’ll be asked down the line throughout the publishing process, in many cases all the way up to readers buying your book.

(via Janet Reid)

7

Authors gone wild!

by Jim

I was going to blog about this on Monday after the delightful and amazing Michelle Rowen called my attention to it. At the time, much of the content was missing from the web. Thank you, Guardian, for hunting it down.

Long story Twitter-short: Bad Amazon review makes author lose damn mind!

I can totally relate to Flood’s opinion here that watching an author have a spectacular public meltdown can be incredibly compelling stuff. Know what makes it even more special for an agent? Their clients’ lack of involvement!

This whole saga is really worth tracking through for examples of what never to do once you’re a published author. Don’t get defensive. Don’t respond to reviews on Amazon. And for gods’ sake, DON’T blame your editor!!

Like Neil Gaiman, I will claim not to be posting this because it’s funny in a tragic way (even though it totally is) but because it’s an extreme reminder of why the heat of the moment is NOT when to respond to one’s critics.

(via GalleyCat)