I admit that I harbored some skepticism toward the whole book trailer endeavor. For a long while, I thought there was something slightly unseemly about book trailers, or at the very least, unnatural. To paraphrase Martin Mull, or maybe Steve Martin, shooting trailers for books seemed to make about as much sense as dancing about architecture. But I have since changed my mind (and next week I’ll tap dance the buildings of Frank Gehry—stay tuned.) Instrumental in helping me overcome my kneejerk suspicion of the book trailer has been the Evanston Public Library in Illinois, which posts a Book Trailer of the Week on their website. I did, however, wonder how authors and auteurs might overcome the challenge of the short story collection. I’m pleased to report that one of my own clients, novelist and short story writer Valerie Trueblood, managed beautifully in her trailer for latest book, Marry Or Burn.
Likewise TC Boyle’s elegant, nearly wordless trailer for Wild Child is disturbingly effective.
That TC: he’s a prolific one. I keep meaning to read more of his work; now I suspect that the feral boy with the mud spattered teeth will haunt me until I do.
Although Jim pondered some related questions in a post this past summer, what do you think of the trailer trend? Do you watch them, and if so where? Have you trailers to recommend?