I admit that I harbored some skepticism toward the whole book trailer endeavor. For a long while, I thought there was something slightly unseemly about book trailers, or at the very least, unnatural. To paraphrase Martin Mull, or maybe Steve Martin, shooting trailers for books seemed to make about as much sense as dancing about architecture. But I have since changed my mind (and next week I’ll tap dance the buildings of Frank Gehry—stay tuned.) Instrumental in helping me overcome my kneejerk suspicion of the book trailer has been the Evanston Public Library in Illinois, which posts a Book Trailer of the Week on their website. I did, however, wonder how authors and auteurs might overcome the challenge of the short story collection. I’m pleased to report that one of my own clients, novelist and short story writer Valerie Trueblood, managed beautifully in her trailer for latest book, Marry Or Burn.
Likewise TC Boyle’s elegant, nearly wordless trailer for Wild Child is disturbingly effective.
That TC: he’s a prolific one. I keep meaning to read more of his work; now I suspect that the feral boy with the mud spattered teeth will haunt me until I do.
Although Jim pondered some related questions in a post this past summer, what do you think of the trailer trend? Do you watch them, and if so where? Have you trailers to recommend?

February 24, 2011
Jessica
I think they’re like an author’s website…if they’re professional, then they’re useful and fun tools. If they’re slapped together, hard to follow, have obnoxious music, or just generally look half baked, then they could turn people off a book. I was lucky in that my husband is both a professional photographer and musician, so I had lots of resources for my trailer. It would be cool if DGLM had a spot for its writers’ trailers. Here’s the link to mine for Restoring Harmony. http://joelleanthony.com/restoring-harmony-book-trailer/
I bought multiple copies of Papertoy Monsters because of this trailer:
http://www.youtube.com/watch?v=T3_XQ2aSx4s
If anything, the book is even cooler than the trailer.
I’m not sure that the above link works- search Papertoy Monsters by Castleforte on You Tube for the trailer.
I love trailers pretty much no matter what they’re for for pretty much inexplicable reasons. I have noticed one thing though, music is key. I’ve seen many a crap movie ’cause there was an intense song in the trailer that made the plot look equally as intense (re: I am Number Four).
Unlike movies though, books trailers aren’t what entice me to read. They’re really just a fun way to enhance the reading experience after the fact, for me anyways.
i don’t really like them. i think they just seem like budget movie trailers.
I love trailers
There are some that aren’t good, but I watch them anyway. It generally gets me interested in at least researching the book and seeing if it’s something I’d like to add to my TBR pile.
I’ve also played around and made some silly little ones for my WiPs, just because I like playing around with making movies.
With all these silly westibes, such a great page keeps my internet hope alive.