Category Archives: Michael

3

To profile or page?

by Michael

I’ve been waiting for the chance to sing the praises of one of my must-read blogs, The Book Publicity Blog, and I found yesterday’s post really helpful. Yen discusses the pros and cons of Facebook profiles and fan pages, helping authors (and publicists) figure out which is more beneficial, as well as pointing out that it really needs to be the author behind the profile—not a publicist or assistant. Though as she points out, the publisher can certainly help in some ways!

And if you want to learn more about book publicity, I suggest reading as much of the blog as you can. In a world where authors have to act as their own publicists in so many ways, I think this site should be on every author’s blogroll.

2

Consolidation of a different kind

by Michael

I was disappointed to hear that YALSA (Youth Adult Library Services Association) decided to discontinue their BBYA (Best Books for Young Adults) list. Though I’m not a librarian or educator, I was always eager to know what librarians were recommending for teens. The list was great because it recognized bestselling and award-winning books, but it also gave attention to lesser-known titles that deserve to be read.

Since it’s the last one, it seems more important than ever to check out the list. Though some of these books may overlap with the other lists (see the arguments in the SLJ article above), I think having this sort of overview is invaluable. Do you agree? Or do you think the list is redundant? I’m curious to know.

8

Cover controversies

by Michael

Nothing causes author duress like the unveiling of the book cover. In my experience, it’s one of the most stressful parts of the publishing process, and there are days when I wish we could go back to the days of unjacketed books, when the only thing to get fired up about would be the font type! I’m sure Bloomsbury Children’s Books is wishing the same thing right about now.

This past summer, Bloomsbury had a big controversy on their hands when people noticed that the cover model for the book Liar by Justine Larbalestier didn’t exactly match the description of Micah, the protagonist in the book. At first, Bloomsbury tried to explain away the decision, saying that this was somehow a reflection of the character’s compulsive lying. They eventually relented, and a new jacket was prepared in time for publication. Though there was some residual blogger anger, things simmered down.

Until Bloomsbury did the same thing again. This time with Jaclyn Dalmore’s Magic Under Glass (a great book, by the way). This time, there were no liars to blame. While the book describes the protagonist, Nimira, as “dark-skinned,” the cover depicts a fair-skinned, corseted girl. While people were upset about Liar, the reaction to this cover was scathing. Jezebel’s (linked above) headline read “The White-Washing of Young Adult Fiction Continues.” Some bloggers went so far as to call for a boycott of Bloomsbury, though they realized they’d be hurting the authors as much, if not more, than the publishing company. And there’s much more to read on the subject at Reading in Color, Bookshelves of Doom, and Chasing Ray, as well as many others (you could spend all day linking between the blogs—and I hope you do).

So why do I bring this up? I think it’s important that we’re all paying attention to the issues involved here, and by linking to these other smart people and their opinions, I hope to generate more good, healthy discussion. As Justine Larbalestier pointed out when the controversy erupted around her book, the reason this happens is that booksellers believe that books with people of color on the cover don’t sell. Yikes. I really don’t think that’s true, despite what people tell me. The publishing industry has neglected people of color in the past, claiming there was no audience for books by and for people of color. Can you imagine? They learned their lesson when authors started self-publishing and selling hundreds of thousands of copies of the books that the publishers turned down. And now those same authors do big business with New York publishers, making them millions.

I hope some progressive, enterprising publishers start to prove these booksellers wrong by designing covers that prominently feature people of color. And when one breaks out and becomes a huge bestseller, maybe we can stop being so cynical. I’m curious to hear your thoughts on this, and as always, let’s keep the conversation respectful and positive.

5

Has Amazon met its match?

by Michael

There were two big announcements out of Amazon this week, both Kindle related. The first was that they are offering a new royalty structure for Kindle books: 70% of the price (minus a small delivery fee). But there’s always a catch, and in this case, several catches, including: the price must be between $2.99 and $9.99, must be lower than the hard copy price by at least 20%, and text-to-speech and other experimental features would have to be enabled.

The second and perhaps more surprising announcement is the release of a software development kit (SDK) for the Kindle, allowing developers to write applications for the device. What kinds of things programmers will do for the limited device, I’m not sure.

So what’s prompted all of this? Apple. The impending announcement of their tablet computer next week has everyone on pins and needles, and it surely has Amazon rethinking their own business model in order to stay competitive. I’m not convinced that the Apple device will be the publishing or world cure-all some anticipate, but if they can do for the tablet what they did for the smartphone (make a high-end, niche device a popular consumer product), Amazon–and everyone else–better watch out.

4

Blog publicity dos and don’ts

by Michael

Lauren pointed me to this excellent post about dos and don’ts for publicists from blogger Lindsay Robertson. The don’ts should be obvious, but sadly, it seems that they aren’t. What I found more interesting, and possibly surprising, were the dos. The rule that really caught my attention was “Pick Eight Blogs.” She suggests that publicists pick eight blogs to publicize to. Yep, just eight. By targeting the most appropriate outlets and building relationships with them, the contention is that coverage will be both better and wider. But how is that possible if you’re only pitching eight blogs? Because the bigger internet sites scan the smaller sites to find their content. And by not throwing things at everyone in sight, you can get higher-quality coverage that people actually pay attention to. Very savvy, very practical, and much more fulfilling for the publicist, I think.

It strikes me that there are lessons here for authors. By being smart and focused about submissions, whether when looking for an agent or promoting one’s own work, authors increase the likelihood of a hit. In a world where it’s easy to communicate broadly, who doesn’t appreciate a tailored message? I know that I more carefully consider the queries that are specifically tailored to me. By doing the research and narrowing the list, an author with an attractive project is more likely to find an agent.

The same is true when author goes to promote her own book. By selecting a limited number of bloggers to approach and tailoring the pitch to each blogger’s interests, an author is more likely to get serious attention. It likely takes the same amount of time as blindly contacting hundreds of people, but the quality of the hits you get will certainly make up for anything lost in numbers.

I know this is something I’ll have in mind when talking to authors and book publicists in the future, and I’m sure this concept can be applied to other aspects of book publishing and beyond.

6

Why I Am an Agent (Stacey)

by Stacey

I think it’s so interesting to learn how people got to where they are. I guess everyone has a story to tell. It might be a stretch, but I’ll start at the beginning by saying that my agenting career, or at least the path there, began when I was a professional child actor starting back in the early 80s. I worked with an agent then and got to understand a bit about what they did, and I was also faced with an enormous amount of rejection! During college, I wasn’t sure what I wanted to do, having spent so much of my childhood in front of the camera, so I studied film, and psychology. Upon graduation, I felt a little lost, like most post-grads do, and found a couple of internships in NY in film development, essentially looking for books to be adapted into movies. I eventually landed jobs at PolyGram Filmed Entertainment and Hearst Entertainment, where I scouted for books-to-film, and got to knows agents, editors, and the book biz in general. I realized pretty quickly that trying to pursue a career in film in New York was an almost insurmountable challenge. I knew it couldn’t last because of how dispensable these New York film offices were, and so I planned to move to LA to infiltrate myself deeper into the world of film. With one foot practically out the door, I met my now-husband on a blind date and decided the west coast move was out, and I took a long look at what I wanted to do and realized that an agenting career, or at least a job at an agency, was the right direction for me to take.

When the opportunity to work with the esteemed Jane Dystel came up, my then-boss and mentor at Hearst recommended I jump on it. In February, 1999, a new and exciting chapter in my life began. I have to admit the first year or so was rocky, trying to learn my way around with no clients, lots of admin to handle (a highlight of which was hiring Jim and Michael, and I’m sticking to my story about Michael’s blue hair!), and little understanding of what this side of the business was really all about. I remember hearing Jane and Miriam talk so fast about so many things in our morning meetings and wondered if I’d ever really get the language of book publishing. But I was intrigued and up to the challenge, and before long, Jane started passing projects my way. I eventually started coming up with my own book ideas, signed up my first client, and submitted my first project to editors. The moment when I got the call that an editor was “running numbers” on a proposal I’d submitted, I thought I was having a heart attack my heart was beating so fast. I was hooked. One project led to another, and before long, I was selling lots of books in all kinds of different categories. And I was loving every minute of it. I think that being an agent is a little like being a drug or a gambling addict (in a healthy way)–you are always on the prowl for that high you get from selling books, and you never know when that big hit is going to come your way. And of course, once you start, it’s hard to stop.

Now almost eleven years later, I can say without pause that I am doing what I love, and feel rewarded in big and small ways with the work that I do. I am very grateful for the opportunities that Jane and Miriam have given me here over the years, and that they believed in me even when I didn’t believe in myself. I feel truly lucky that I have found a career that is satisfying and fulfilling in ways I didn’t think possible when my journey began so long ago. I have four kids at home now, and I love them enormously, but my extended publishing family of clients, colleagues, and friends is just as important to me, and I cherish each and every one of them. I am looking forward to a big and bright future for all of us in this wonderful and wacky world of words we inhabit.

Why I Am an Agent (Michael)

by Michael

I figure it’s my turn to explain why it is I do what I do, as Jane, Jim, Lauren, Chasya, and Rachel have—if only to satisfy the clients who keep asking when I’d do one of these!

It all started at the end of the last decade, December of 1999. It was my senior year, and I really needed a job. I had no idea what to do, and was thinking of finding something in retail, as I love a good discount. But my friend Jim McCarthy told me that the literary agency where he was interning was looking for another paid intern. Now, Jim had told me what he was doing, but frankly I never quite understood. These people were agents for authors? Why did authors need agents? And isn’t publishing for rich kids who want a hobby career? Though I didn’t think it was the job or industry for me, I figured it couldn’t hurt to go in and interview.

Like Jim, I was interviewed by Stacey Glick. If you talk to her, she’ll tell you that I had blue hair at the time. This is not true. I had bright, bleached-blond hair. The blue hair came later. (And the blue dye largely ran out of my hair when I had to make a delivery to one of our most important clients in the pouring rain that summer.) I believe she hired me on the spot, and I started working Friday of the same week.
I had no idea what I was doing in the beginning. I did what people requested, paid lots of attention, and started asking questions. Slowly, but surely, I came to be very interested and involved in what was going on at the agency. I’d loved books growing up, but I’d not been the same kind of reader in college. It was great to get back to reading things that were fresh, new and contemporary. And, as I looked around, I liked what I saw: a group of smart, creative, engaged, interesting people helping authors manage their careers. Just a few short months later, I was hooked—on publishing, agenting, and DGLM. When Jane and Miriam offered me a job in September of that year, I was honored, and I jumped at the chance.

When I started full-time, I was doing much of what I did as an intern, along with managing royalties and helping Jane with submissions. But quickly, I took on new responsibilities. I began assisting the rights director, learning the ins and outs of the foreign and domestic rights markets. When she left the agency a few years later, I took over the agency’s rights, eventually attending the London Book Fair with Jane and selling rights around the world. At the same time, I was building a list of my own, something Jane encouraged me to do within my first year at the agency. I started representing children’s books at Jane’s suggestion, something I was unsure of at the time(!). But quickly I found that I had a passion for middle grade and YA books, and my career as an agent really took off then. Several years ago now, I became a full agent, and the talented Lauren Abramo took over as our rights director, freeing me up to focus on my own projects.
Last year I was very excited to be promoted to vice president at the agency, and just as pleased this past December when I moved to Los Angeles to open a West Coast office for DGLM. I tell people all the time—I’d never have had these opportunities at any other agency or in any other job, and I’m forever grateful to Jane for that.

Our industry is going through big, drastic, challenging changes, and I’m glad that Jane, Miriam, the rest of the DGLM staff and I are working together to attack them head-on. My ten-year journey with the agency has been full of amazing experiences and opportunities, and I am just as enthusiastic about the ten years to come.

1

On The Casting Couch

by Michael

In what is a first for me, I was on The Casting Couch last night! As evidenced by the proper nouns, I wasn’t making out with some producer here in LA. I did an interview over on BlogTalkRadio (home of our own Mr. Media while you’re there) with Sean Berry, who asked me a bunch of very smart questions about what I do and the publishing industry in general. I really enjoyed it, and we discussed topics that appeal to aspiring authors through pros. So check it out!

Listen to The Casting Couch on Blog Talk Radio

4

Farewell, dear Kirkus!

by Michael

I was pretty shocked to see a tweet this morning that Kirkus would be no longer. Honestly, my emotions are rather mixed. My authors’ books have fared well (I had two author make their year-end round-up of the best young adult books), while others, who shall of course remain nameless, haven’t been so lucky. Though many different people wrote the reviews for Kirkus, there was always a very particular snarkiness about their bad reviews. I don’t think any other publication can make an author cry the same way that Kirkus did. On more than one occasion I have warned an author before the review to be prepared, because if you’ve never read one of their reviews and they go after you, it can be soul-crushing.

But when they did give an author and book a good review, it always meant that much more. Pleasing them wasn’t easy, so doing so was all the more satisfying. And if you were lucky enough to get a star, well, then you knew you’d written something not just great but truly worthy.

So even though I told authors again and again that Kirkus and those negative reviews didn’t matter (and they didn’t), I’m sincerely going to miss complaining about the harsh reviews and secretly cherishing the positive ones. Farewell, friend.

Chasya’s Questions Corner: On Pitch Sessions

by Chasya

Another excellent question from one of our readers:

What are the biggest mistakes writers make when pitching their work at a writers’ conference?

Answer:

I asked around to several other agents here to find out what sorts of things make writers stand out to them during pitch sessions–and not in a good way. These were some of their replies:

I think the biggest issue I have is when people over-rehearse. It sounds so phony and it’s not engaging. I want people to talk naturally about their work, and while they should be able to do so easily, I don’t want it to sound like they’re reading from cue cards (or even worse, ACTUALLY reading from note cards).

-Michael

I don’t know that I’d classify it as a big mistake, but I don’t like it when pitches go on too long, they need to be concise, and it’s hard to be objective when the pitcher gets really emotional, so I’d say keep it professional.

-Stacey

I’d say the biggest mistake is pitching a book that isn’t done: not complete, not revised, not read by a critique group or trusted friends and then revised again. It’s a waste of everyone’s time. An author that has a pitch session lined up before figuring out that they should have been further along in the process is better off taking the time to ask more general questions than pitching a book the agent can’t consider that the author might never complete—or that might be a very different book by the time they do finish.

-Lauren

I’d say being completely and utterly terrified. Or too reliant on a script. People trip themselves up and forget that all they really have to do is talk about their book. It’s better to be enthusiastic and calm than it is to be super-precise. Oh, and don’t bring props.

-Jim

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