The story matters. But so does the way you tell it. Just learn from this 23-year-old who has been writing a memoir on Instagram.

There are so many great things to love about this story. Sure, I appreciate the beautiful photos and well-written captions, but I admire the sheer ingenuity most of all. Fact: a new memoir is published every 38 minutes. Don’t fact-check me on that, just trust me. There are a lot of memoirs out there. Another fact: not many of them are written using the medium of a photograph social media platform, with carefully curated shots posted a year later, a completely different practice than the usual immediacy and spontaneity of picture posting.

Short stories and even entire novels have been written on Twitter too, but what technology gives, technology also takes away. Algorithms generate news stories and a scary amount of written content that you would never suspect. Don’t believe me? Then take this test.

The point is this: technology has changed everything and will continue to change everything, for better or worse. There are an unimaginable number of ways to spread stories now. Get creative and find a way that is uniquely you. Otherwise computer algorithms may as well write your story for you.

Also, I just wanted to include a quick update on one of my earlier blog posts. In March 2015, I posted a blog about censorship and China being named the guest of honor at BEA 2015. Want to see what that all amounted to? This was the result.