Category Archives: Public speaking

Platform talk

There was a blog post recently from Eric Smith that got a lot of attention around publishing circles. My colleague, Sharon, passed it around the office for all of us to see, and I thought it might be a good idea to share wider with our blog readers as well.

Periodically the conversation changes about what authors should be doing to reach their fans once they’re published or how to build up their fan base before they’re published. One of the nice things about the piece is that it gives a few examples of authors doing things that are effective.

When I’m at conferences or talking with prospective authors, I often discuss what I refer to as the “platform pie.” Years ago, you had a good book idea, you got it published and you built your platform around the book. Now, the book has to be one of the last pieces of the platform pie, with the others already in place when you sell the book. Other pieces of the pie include social media, traditional media (radio and tv), public speaking, and writing online and offline for blogs, websites, newspapers and magazines.

A good example on my own list is Amy Morin, author of 13 THINGS MENTALLY STRONG PEOPLE DON’T DO and the upcoming 13 THINGS MENTALLY STRONG PARENTS DON’T DO. Her writing career started with freelance articles, one of which, talking about Amy’s groundbreaking work on mental strength, went viral in late 2014. I sold the book that became 13 THINGS just a few weeks later after feverishly working on it over the holidays.  She then took that success and extended her platform, writing for various publications, doing radio and tv interviews, and setting up speaking engagements in front of all kinds of audiences which eventually led to a Tedx talk and many other outlets to grow her platform.

It’s the end of summer and most of us are hanging on to the last few days before the busyness of September kicks in. This is a good thing to be thinking about while sitting on the beach, sipping ice cold cocktails, all the ways in which you can make your voice heard.

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Speaking of

When I was but an intern at DGLM, one of the things that most appealed to me about the agent job was the odd mix of the solitary and the social. For me, it satisfied two very different sides of my personality: the me who wants nothing more than to be left alone with a good book, and the me who wants to tell everyone how to think, act, dress, eat, and now, read! A combination of being left alone but also telling people what I think, and what they should think, is just right for me.

What I didn’t know, however, was just how often I’d be hitting the road to go speak in front of groups of people, both large and small. Telling people one-on-one what I think is one thing, getting up in front of a room of 50 or 100 or 1,000, well, that’s another story. I have awful, terrible, painful stage fright. Honestly, back in the beginning, I had a difficult time even speaking in front of 10 people. It brought me right back to middle and high school, giving reports in front of the class. I was absolutely petrified. I tried to hold out as long as possible, but conference invitations picked up, and I had to do it. I actually don’t even think about this all that often, but I read this piece on Life Hacker yesterday and it got me thinking. The advice is really great, and it mirrors my own experiences.

The first few times I spoke were a disaster. I am not exaggerating. One time, I just had to do a short introduction in front of a large room. Name, agency, what you rep–things I could have recited in my sleep, even then. But I had to hold a microphone. I had never done this, and for some reason, it terrified me more. My heart was racing, I was sweating, and I was shaking. I started to speak, lost my way, and wound up apologizing and telling everyone that I was terrified of public speaking. The crowd, mostly women over the age of 50, went straight into mother mode and started audibly comforting me. It was kind–and humiliating. There were other less dramatic but equally painful experiences.

So, I tried to avoid it. I would go to conferences where I only had to do critiques or one-on-ones. But eventually, there was no getting around it. I probably should have sought professional help, but that’s not really my thing. Instead, I started to pay attention to what bothered me most about it, and how I might be able to mitigate the issues. I noticed, early on, that being on stage with other people made me about so much more relaxed, so I first sought out panels. And I did a lot of them. It began to feel more natural, and even though they’re often unscripted, I developed an introduction and a few somewhat-scripted answers that helped me feel more confident.

Next, it was time to tackle talking on my own. Honestly, it’s still tough for me. I get nervous and clammy. But I am prepared. I make sure to practice my material enough (but not too much!) beforehand, so I feel assured in what I have to say. I have clear outlines that make it difficult for me to get lost. And, I remind myself, people actually want to hear what I have to say. I still feel strange up there, with all those people looking at me. It still takes a few minutes for my heart to stop pounding. I often finish speaking and realize that the time has flown by, and I don’t have much memory of it–I think I get a pretty big adrenaline rush as my fight or flight response kicks in. But whereas before I rarely heard from anyone after I spoke, now people come up to thank me for my thoughts, and more shockingly, compliment my delivery. I am not, by any means, a fantastic public speaker, but I’ve overcome the crippling fear I had, and I’m able to get the job done.

I know authors also have issues speaking, and my author Nova Ren Suma did a great, very helpful post about it recently. And my author Sara Solovitch is actually writing a book called PLEASE SHOOT THE PIANO PLAYER, an investigative piece about stage fright and performance anxiety, told through the lens of her own battle to play piano in front of people. What about you all? I imagine the performers amongst you don’t mind, but what about all you introverted bookish people? How do you deal with stage fright?