Podcasting has been with us since around the mid-2000’s, but this past year the amount of podcast listening has increased by an amazing 24 percent. The highly addictive Serial may have had something to do with that, but what I feel excited about is the number of podcasts now devoted to books. Out of the hundreds of thousands of podcasts available to listen to at any time, there are plenty that focus on books and authors.
It’s now clear that podcasts can be a great marketing tool. Publishers have been doing their own podcasts; so have book critics and fans.Not only are authors being invited as guests to promote their books on podcasts, but social-media-savvy writers have started doing their own podcasts which they can make available on multiple platforms.
A regular personal podcast can really boost an author’s social media presence, even between book launches. And authors can help each other as well by inviting other authors to take part in their podcasts. With listernership on the rise, a personal podcast is something authors would do well to consider making a regular part of their promotional efforts.
If you haven’t done so yet, check out some literary podcasts like Dear Book Nerd, Slate’s Audio Book Club, and Lit Up. For even more podcasts, covering not just reading but such topics as language and writing, this list from the Penguin Random House “News for Authors” site has some great suggestions. And if anyone knows of great book-related podcasts that aren’t mentioned here, by all means, please feel free to comment and let me know.