I recently stumbled upon an Instagram account called @bookbento, that’s run by Read it Forward, and then fell in love with its content. It satisfies pretty much every part of me that loves books, good design, pretty knick-knacky things, and the many Instagram filters available. Essentially, @bookbento pairs a book (recent ones include THE ASSISTANTS by Camille Perri, THE GIRLS by Emma Cline, A LITTLE LIFE by Hanya Yanagihara, and ME BEFORE YOU by Jojo Moyes) with items that match elements of the book, set against a striking background. For example, THE ASSISTANTS was paired with a typewriter, a day planner, two pencils, and a cup of coffee. This Instagram makes me want to go out and read all of these books immediately, proving that good visuals can be important!
With social media becoming an ever important way to reach an audience, I think something like @bookbento is an incredible way to draw readers in and maybe convince them to go out and buy a copy of the book. It’s aesthetically pleasing enough that viewers might stop for a closer look, and the elements surrounding the book hint at what might be inside. There were a few books that I certainly Googled afterwards, to see a summary, and then put on my “to-read list.”
What other clever social media accounts about books have you found? What effect do you think they have on both avid readers and readers who might only pick up a book or two a year