I was reading about the big auction for film rights this week in Variety.com to Lynsey Addario’s recently published IT’S WHAT I DO. It’s a memoir by the award-winning war photojournalist and has been promoted by Gwyneth Paltrow on goop.com, excerpted in the New York Times Magazine, and picked as a best book by Amazon for February. What’s interesting to me is that the book is selling pretty modestly according to Bookscan, but Hollywood jumped all over it. Why? I’d say in large part because of the recent success at the box office of another wartime memoir, AMERICAN SNIPER. This time it will be Steven Spielberg making the movie and Jennifer Lawrence starring in it. Those kinds of deals in Hollywood can take months or years to set up, but when you have a hot topic, a book like this practically sells itself, even if it’s not a big bestseller.
I see examples of the power of timing all the time in my work. I once sold a book to an editor who I met for coffee who told me she was looking for a memoir about a young person with bipolar disorder, and I happened to be going out that day with a mother/daughter memoir about just that. That editor bought the book, PERFECT CHAOS by Linea and Cinda Johnson.
Sometimes it goes the other way too. One time I submitted a proposal for a project that I thought was unique in the marketplace but it turns out a similar book was published almost at the same time my submission went out. That one wasn’t meant to be so we reworked it and sold it as something entirely different.
When things aren’t going your way or you’re feeling frustrated by the rejection pile or low sales on your books, just remember that your time might not be now but if you keep putting yourself out there and working hard and pounding the pavement, that time will come. And when it does, it will be a good reminder that timing is everything, or at least a big piece of the publishing puzzle.