So the news last week was that Amazon has opened its first brick and mortar bookstore—this one is in Seattle where the company has its headquarters. Twenty years after Amazon began as a website selling books (and before they were pushing lawnmowers and groceries), this could be an exciting beginning for those who love to browse in actual bookstores.
Evidently, most of the books in this new store are displayed cover out which could be seductive to consumers because titles will be easier to find. The other thing that is interesting here is that it was announced that the books will be the same retail price in the store as they are online (where merchandise is usually discounted).
Given the fact that Borders went out several years ago leaving a huge gap in the print bookstore business and that Barnes & Noble seems to be floundering, this is very good news—for consumers and for publishers. Hopefully, this new venture will be so successful that Amazon which, after all, began in the book business will expand their bookstores to other cities in the years ahead. One can only hope.
I’d be curious, though, to know what you think of this new development.