How terrific is it that Indianapolis Colts quarterback Andrew Luck has started his own book club? And not just among his friends, but a nationwide, Oprah-style club that’s social-media based and welcomes as many members as possible?
A bookworm since childhood, Luck has always been famous among his teammates for making reading suggestions and even for gifting his fellow players with books he thinks they’ll like. “He’s definitely well read,” says center Khaled Holmes, “and his recommendations are pretty good.” With The Andrew Luck Book Club, he’s started off with two books. For those young club members he dubs “Rookies,” the choice is the 1990 YA classic Maniac Magee by Jerry Spinelli, an inspiring story—one that Luck has loved since childhood–about overcoming racial divides. For “Veterans,” he’s picked Daniel James Brown’s highly-lauded bestseller The Boys in the Boat, the story of the U.S. Olympic rowing team in 1936. Readers are invited to comment on and discuss the books through Facebook, Instagram, and Twitter, and Luck uploads frequent videos in which he talks about the books and about his enthusiasm for reading.
To me it all sounds like a fine way to get that tricky demographic, Reluctant Readers, to pick up a book. And it’s great that Luck is targeting both kids and adults. Both of his book choices share the common theme of athletics, which is not surprising. And though I don’t expect his next picks to be novels by Nicholas Sparks or Barbara Taylor Bradford, it will be interesting to see whether he is able to push beyond sports-related material.
I’d love to see other public figures follow Luck’s lead and start their own book clubs. Louis CK really gets social media and knows how to work it; I wonder what he might do with his own club? And Barack Obama is going to have a lot of time on his hands very soon….
Do you have any thoughts on what well-known people should start a national book club? If you do, feel free to let me know!