We are all looking for great books that will hit the bestseller lists. That’s the reality of being a book agent. There is nothing more exciting or rewarding than having a project you absolutely love be well supported by the publisher who acquires it and then subsequently embraced by the public who come out to buy it. In our dreams, this happens with every book we sign up. In our reality, it happens very, very rarely.
So, I like hearing about and sharing stories like this one about a nonfiction self-help book (a category I still do a lot of business in despite a very tight market for it) published in 2013 called YOU ARE A BADASS by life coach Jen Sincero that started off slow and has since become a surprise bestseller. It does illustrate that working hard throughout the publication process and beyond is critical for authors, as well as their publishers, if they want their books to be successful. Too often we see books come out of the gate slowly and never able to hit their stride due to a combination of the publisher withdrawing their support and the author slowing down their brand building and marketing efforts. I think that edgier books can really work in the current market, and I’m thinking about this one as well as the recent cookbook bestseller THUG KITCHEN: EAT LIKE YOU GIVE A F*CK, which also has profanity in its (sub)title!
I also think this approach translates to those who are seeking to be published in the first place. Often these roads are long and winding, and you need to be resilient and fierce in your efforts to both produce high quality work as well as your attempts to sell, market and promote it. Remember, you are a badass, like Ms. Sincero says, and clearly her message is resonating in a big way.