Getting a mention of one’s book on network television is kind of a Holy Grail for authors these days. It’s right up there with being interviewed by Terry Gross on NPR’s Fresh Air. Network attention was exactly what my client Chris Grabenstein got a couple of weeks ago, in the most serendipitous way. Chris’s Middle Grade adventure Escape From Mr. Lemoncello’s Library is beloved by kids all over the country, who are eagerly awaiting the sequel, Mr. Lemoncello’s Library Olympics, in January. But Chris had no idea that it would turn out to be part of a major gag on Seth Meyers’s late-night show. On the pretext of forming a new family, Meyers and his brother interviewed a series of kids on camera. They asked one little girl the question, “What’s your favorite book?” And she immediately answered, “Escape From Mr. Lemoncello’s Library.” That led to a prolonged improvised comic riff on the title between the brothers Meyers. Licensing restrictions prohibit me from embedding that clip into this post, but suffice it to say that Chris’s phone started ringing off the hook. He also got a nice Amazon ratings bump.
Nobody can take credit for a break like this one—it was just luck of the draw that this little girl happened to be such a big fan of the book.
Actually, Meyers has turned out to be a great friend to the reading public. He regularly features novelists as guests on his show—something few late-night network talk show hosts are doing these days. Recently, not only big names like Stephen King and George R. R. Martin have been guests, but newer, younger writers like Marlon James, Joshua Ferris, and Hanya Yanagihara have all been on Meyers’s show to promote their new books.
Meyers’s interest in contemporary fiction is certainly a boon to both authors and the public. But he shouldn’t be a minority of one. There’s no reason Fallon, Kimmel, Corden, Colbert, or the yet-untested Trevor Noah shouldn’t hop on board. As many of us know, writers can be articulate, entertaining, and very funny people. They are often highly sought-after as party guests. What better qualifications for being on a talk show?