Yesterday morning, I met up with one of my clients, Shandy Lawson, for a general catch-up meeting. One of the items on the agenda was Fiction Locker, a website he started to encourage young writers. I’ll get my shameless plug over with right now—it’s a great site, with plenty of writing options for those over 19 as well, so please check it out!
And actually, shameless plugging dovetails nicely with a little piece I saw today via Facebook from The Book Designer about the 5 Marketing Mistakes That Beginning Fiction Writers Make. In particular, I was struck by Number 3, Maintaining a Blog to Attract New Readers. It seems like obvious advice, but with Twitter and Facebook, I sometimes feel like the good old fashioned blog gets overlooked. And Jason makes a good point that the key to successful blogging is to provide quality material that connects with the right people, i.e., people who would then buy your book.
At the same time, Jason rightly cautions against using your blog as pure promotion, (or shameless plugging—he got me there!) which brings us back to Fiction Locker. Now, I know Shandy has a genuine interest in encouraging young writers, and the focus of Fiction Locker is squarely on helping teens find their voice. But at the same time, Shandy and other contributors are YA authors… and if readers want to check out their books, great!
In other words, here’s a good example of a blog that delivers meaningful content to the right people. But I’d love to know—are there other author blogs out there that you think do a good job of connecting?