Last week, The Wall Street Journal did a story about a publisher taking an award-winning author it had published for years for granted – and what that author did in response.
Several days later, one of my best-selling authors received a marketing plan from her publisher which was a boilerplate document—with nothing in it pointing to a strategy for marketing and selling this author’s newest book in a creative and unique way. I immediately contacted them and asked that they come back to us with a plan tailor made for this particular book.
Two months ago this same thing happened with another publisher and another one of their best-selling authors. They presented a publicity plan to us that was filled with things that we had already learned weren’t working as well as rubber stamped ideas. In that case, my client demanded (and received) a much more creative plan for her latest book, which is now being implemented.
And then there is the publisher who is putting together a small focus group to find out how they, as a publisher can be more effective. This is one of the best ideas I have heard in a long time and I truly wish everyone would introduce such research into their publishing agendas. I am willing to bet that they would learn a great deal about how they are perceived and how to improve their publishing practices.
I wonder how you—especially those of you who have been with the same publisher through a number of books—perceive the way your books have been treated over the years. Is each title dealt with uniquely? Or, have you found yourself being taken for granted?