Not in a while has an article made me smile the way this one did earlier this week in the New York Times. Booksellers are getting creative in finding new ways to reach readers, and it’s working! Not only is Ann Patchett’s Nashville indie bookstore doing well, it’s expanding its storefront in addition to taking books on the road for sale on a portable bus! It seems like such a simple thing, and yet it’s innovative as well. Go to where the people are rather than waiting for the people to come into the bookstore, not such an easy sell anywhere with so much available online and for delivery in 5 minutes or less.
As if I didn’t already love every single thing about Ann Patchett, just one more thing to swoon over. The store’s name, Parnassus, actually comes from Christopher Morley’s 1917 novel “Parnassus on Wheels,” about a middle-aged woman who travels around selling books out of a horse-drawn van. So it’s fitting that they are now taking the “bookstore on wheels” concept literally.
I was thinking as I was reading this charming article about bringing books to the masses that it’s really not that different than what Scholastic has done all these years for children’s books. They schlep busloads of books and set them up in schools across the country where parents, teachers and kids can shop in the comfort of their own gym, and a portion of sales gets donated back to the school. I personally buy a majority of holiday gifts each fall at the Scholastic Book Fair, and I’m so thrilled that next year I’ll have one of my books for sale there – Cecilia Galante’s THE WORLD FROM UP HERE. And this year, they’re doing a bus tour called Summer Reading Road Trip with events all over the country so they’re getting on the “buswagon” too. Who doesn’t love a good road trip?
Scholastic’s is a brilliant and a successful sales model that I think is unique, although are there other “bring the books to the buyer” methods I’m not aware of? What are other ways you can think of to get books into readers’ hands? Books on a bus is so fun, I’m seriously thinking about renting a bus to sell books this summer! Ok, I joke, my lifestyle so does not allow for such a thing, but I love the idea of it so much. One can dream.