Last week Amazon announced a new program, Kindle MatchBook. It’s not, as some hoped wondered, a dating site for book enthusiasts, nor is it something out of Fahrenheit 451, as the funny folks at Book Riot suggested. But it’s still something to get fired up about: MatchBook essentially bundles paper and digital together by offering you the e-book at a discount when you buy the print edition.
There’s a lot to love about this. Many avid readers still care about the look, feel, smell of a book as an object, but also love the ease and affordability of e-books, and have been eager for an affordable way to enjoy both formats at once. Do you like to buy books for gifts? Now you can delight your friends and family with brand new hardcovers, and snatch up the e-book for yourself for just a couple bucks more. Did you lend your favorite Neil Gaiman book to a friend who then moved to Australia? No worries, mate – replace it with the e-book for pocket change. That’s right! MatchBook applies to books you’ve purchased on Amazon.com going all the way back to 1995 when the bookstore launched. That’s quite a few lifetimes in internet years.
The titles available with MatchBook depend on publisher participation. So far HarperCollins has signed on, as well as all of Amazon Publishing’s imprint, and titles self-published through Amazon KDP. It remains to be seen which other publishers will jump on board as well. But it’s an exciting first step towards having your book and e-reading it too.
What do you think? Have you been wishing for bundling to become a thing?