Creating a captivating pitch is arguably one of the hardest parts about getting an agent. As I’ve mentioned in some of my previous posts, agents are busy and read unfathomable amounts of queries every year. It’s difficult to stand out amongst the masses, but you would be surprised how easily a carefully crafted pitch can hold our attention.
Throughout my time reading queries, the ones that have stood out always followed these simple rules:
- Be reflective of what your book is and use a similar tone.
- If you’re writing a middle grade novel about a blundering superhero, it’s okay to use goofy words (though, don’t go overboard and remember you’re querying an adult). If you’re writing an adult thriller, you shouldn’t use infantile language.
- Be concise.
- You should be able to tell the summary of your story in 100-200 words. Any longer is likely to bore the agent, any shorter and you’re probably leaving out necessary information.
- Be clear.
- Give the agent enough information so they’re not led on to think your book is something that it’s not. This will work against you when they read your manuscript or proposal. If they think they’re getting one thing and they actually get another, it will turn them off to whatever they’re reading. It’s similar to the idea of someone making you close your eyes, saying they’re going to feed you candy and then actually feeding you steak. You’re going to be repulsed. You may even seriously love steak, but because you were expecting candy, your tastes are off.
- Be exciting.
- What makes your book interesting? That should be the center of your pitch. Don’t say in plain form, “My book is different because…” Make sure the distinctiveness of your novel is portrayed in your summary. If your character is a going to a magical school in a unique setting, make sure the characteristics of the school are mentioned in a way that makes it stand out from every other magical school out there.
I hope these tips help you make the best of your queries. I look forward to reading your captivating pitches!