Category Archives: covers

8

Cover controversies

by Michael

Nothing causes author duress like the unveiling of the book cover. In my experience, it’s one of the most stressful parts of the publishing process, and there are days when I wish we could go back to the days of unjacketed books, when the only thing to get fired up about would be the font type! I’m sure Bloomsbury Children’s Books is wishing the same thing right about now.

This past summer, Bloomsbury had a big controversy on their hands when people noticed that the cover model for the book Liar by Justine Larbalestier didn’t exactly match the description of Micah, the protagonist in the book. At first, Bloomsbury tried to explain away the decision, saying that this was somehow a reflection of the character’s compulsive lying. They eventually relented, and a new jacket was prepared in time for publication. Though there was some residual blogger anger, things simmered down.

Until Bloomsbury did the same thing again. This time with Jaclyn Dalmore’s Magic Under Glass (a great book, by the way). This time, there were no liars to blame. While the book describes the protagonist, Nimira, as “dark-skinned,” the cover depicts a fair-skinned, corseted girl. While people were upset about Liar, the reaction to this cover was scathing. Jezebel’s (linked above) headline read “The White-Washing of Young Adult Fiction Continues.” Some bloggers went so far as to call for a boycott of Bloomsbury, though they realized they’d be hurting the authors as much, if not more, than the publishing company. And there’s much more to read on the subject at Reading in Color, Bookshelves of Doom, and Chasing Ray, as well as many others (you could spend all day linking between the blogs—and I hope you do).

So why do I bring this up? I think it’s important that we’re all paying attention to the issues involved here, and by linking to these other smart people and their opinions, I hope to generate more good, healthy discussion. As Justine Larbalestier pointed out when the controversy erupted around her book, the reason this happens is that booksellers believe that books with people of color on the cover don’t sell. Yikes. I really don’t think that’s true, despite what people tell me. The publishing industry has neglected people of color in the past, claiming there was no audience for books by and for people of color. Can you imagine? They learned their lesson when authors started self-publishing and selling hundreds of thousands of copies of the books that the publishers turned down. And now those same authors do big business with New York publishers, making them millions.

I hope some progressive, enterprising publishers start to prove these booksellers wrong by designing covers that prominently feature people of color. And when one breaks out and becomes a huge bestseller, maybe we can stop being so cynical. I’m curious to hear your thoughts on this, and as always, let’s keep the conversation respectful and positive.

14

Don’t judge a book by its cover – but do you?

by Jane

Many years ago when Mary Doria Russell’s first book, The Sparrow, was being published, the publisher sent Mary and me a suggested cover. I remember it well–in fact, when I looked at it, I thought that it was a joke. There, on the jacket of this beautiful first novel was a picture of a dead bird lying on its back with its feet up in the air.

I immediately contacted the publisher and clearly expressed our adamant objections–and several weeks later an eye-catching and much more appropriate cover resulted. The book has gone on to sell hundreds of thousands of copies.

Would that first cover have prevented The Sparrow from selling? That is Joe Queenan’s theory in his amusing essay in yesterday’s New York Times Book Review. In fact, there are many wonderful books that I suspect aren’t read because their covers are so uninviting.

I asked my colleagues at DGLM for some examples of terrible jackets and here are just a few they came up with:

Rivka Galchen’s Atmospheric Disturbances
Ken Kalfus’s The Commissariat of Enlightenment
Dana Spiotta’s Eat the Document
Alicia Erian’s Towelhead, in both hardcover and paperback

I wonder whether if I really want to read a book, it’s cover would affect me. And so I decided to look at the cover of the book I am currently reading and absolutely loving: Kathryn Stockett’s The Help. I was shocked–the cover is incredibly uninviting and, in my opinion, totally misleading. Thank goodness I downloaded the book into my e-reader rather than seeing it at a bookstore. Had I done the latter, I doubt I would have bought this book–and then, because of a really unfortunate cover, I would have missed a wonderful read.

Can you think of any book jackets or covers that affected you negatively–enough not to pick up that book?