http://www.dystel.com/blog/2013/04/stepping-outside-the-box-2/ Mon, 26 Jun 2017 15:15:14 +0000 hourly 1 http://wordpress.org/?v=4.2.15 http://www.dystel.com/blog/2013/04/stepping-outside-the-box-2/comment-page-1/#comment-35924 Wed, 17 Apr 2013 04:32:36 +0000 http://www.dystel.com/?p=8682#comment-35924 Thanks for the post. While I’ve heard of many of these books, I wasn’t aware of the man (Peter Workman) who played such an important role in them. I’m sure he will be greatly missed. Along with thinking outside the box, I like the idea that we must market our books where our audience naturally congregates—cat shows to market the book “Cat,” and doctor/nurse conferences to market “What to Expect When You’re Expecting.” Who are our target readers? Where do they gather? How can I go there? These are exciting questions to ask!

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