I didn’t start my own blog until three years ago. I did it with the idea that I’d have fun with it. I think the main thing is to keep it real. I read blog posts by authors all the time and I catch them in lies constantly. Most of the lies are harmless. But they are also stupid and it dimishes the author’s credibility. In other words, when blogging write about what you know. Don’t pretend to be someone you aren’t. There’s already too much anonymity on the web, to the point where anonymity is becoming so cliche it’s boring and no one cares.