*Much like an agent/editor does with manuscripts, I look for a hook with a conference speaker. I want interesting information that is relevant, up to date, and practical — something I can apply to my work immediately. Sara Megibow recently did a webinar about “The first 30 pages.” She spoke about what she looks for in submissions, what the first 30 must include, and potential deal breakers. It was great. We knew what to expect going in and Sara delivered.

*I think I do have different expectations with an editor vs. an agent when it comes to a conference session. At SCBWI Minnesota, we had an editor/author panel and they discussed how the two work together and the process involved once a book is sold. It was very interesting. I guess my expectations for an editor presentation would be more on the craft of writing and the publishing process. Though an agent presentation could cover that as well, I’d expect topics such as: what makes a ms or query letter stand out; state of the industry; marketing; building a career as an author, etc. etc.

*Attendees also love examples, so any that you can provide would really garner interest.

*Finally, I know it’s not your job to lift the spirits of the writing community, but any positive information you can provide would be appreciated. There’s so much doom and gloom out there right now, we could all use some inspiration.

I hope this helps! I’m sure you’ll be wonderful.
-Dawn