I won’t lie, one of the biggest reasons I was so excited to get a smartphone (it’s been a little over a year, happy anniversary!) was because I wanted to see what this “Instagram” business was all about. I’m a little embarrassed to say that I think it was the first thing I downloaded onto my brand new iPhone and promptly forgot about all the other cool things the phone could do.
But, I digress. Because what I really wanted to highlight was the absolute beauty that are the Instagram accounts of publishers, booksellers or simply the literarily-obsessed. Books, as we know, are wonderful things mainly because of the stories they tell, the gorgeous writing, the action, suspense, emotion and wonder.
But books are also pretty. Readers are enigmatic. Jokes and signs about books are witty and fun. Authors are real people with interesting lives. When I saw this Huffington Post compilation of top notch literary Instagram accounts, I promptly explored each and every one—and then dove into the search even further, so pretty much my entire feed for a little while was pictures of and about books. Which, if I’m being totally honest, it totally a-okay.
What I also found in my search was that aside from being purely visually entertaining, these posts and photos can actually be really, really helpful in figuring out what books to read next, discovering new authors and getting news about what the next big literary sensation is going to be.
Searching hashtags with author names, publishers and imprints, genres, or more specific ones like #FridayReads, #BookClub, #WhatShouldIRead is both really fun (it’s like a research adventure!) and informative.
Social media has become a huge factor in the way books and authors are marketed and promoted and the ways to do it are becoming more and more diverse and manifold. Where Facebook, Twitter and even Tumblr can be seen as obvious go-tos, Instagram is less of a first thought. In reality, it’s rich with possibility. Books are visual, tangible objects and that, as well as the calming image of an open book or someone reading, should be celebrated.
Do you guys have any great bookish accounts you can recommend me? I’m always looking!