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When publishers compete–or not?

No, I’m not blogging about the highly competitive (hah!) Publishers Softball League, though I do have many happy memories of cutting out early summer afternoons to play left field for the Penguin Penguins, only to get our butts kicked by the NY Times and Time Magazine. Who routinely stocked their teams with ringers, by the way–so much for journalistic integrity!

Instead, I wanted to point you to our friend Mike Shatzkin’s recent blogpost about subscription services, and how Penguin Random House has opted out of the game. Mike makes a convincing argument that PRH is making a mistake here, but what really struck me more than anything else was his opening statement:

“I sometimes feel like I’m the only guy in town… contemplating out loud how Penguin Random House might use its position as by far the biggest commercial trade publisher to make life a bit more difficult for its competitors.”

Indeed, with all the consternation over Amazon, the notion that publishers might actually try to compete against each other for market share seems beside the point. And according to Mike, it seems like PRH is avoiding opportunities for competition, whether by wrongheadedness or design. I’d add, too, that from my agent’s perspective, it feels like PRH is NOT flexing its muscles, whether by limiting submissions or demanding contract concessions. Rather, it feels like they’ve gone out of their way to stress that the merger hasn’t affected business as usual, nor will it in the future.

But how long can that last? Especially now that Amazon and Hachette have come to terms, I would certainly expect PRH to be under more scrutiny. Mike suspects that a competitive move in kid’s ebook subscriptions is coming is coming down the pike, though that seems fairly minor to me. But I’ll be very curious to see in the new year if at some point PRH takes over from Amazon as the publishing industry villain–or at least competes for the title.

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