Over the last few years I have counseled my clients to build and/or increase their social media presences. It is, after all, what can really make a difference to the success or lack of success of one’s book. When I was giving this advice though, I was more often than not talking about Facebook and Twitter. We have found over time that the more friends and followers an author has, the higher their book sales.
Now though I have discovered the effectiveness of Pinterest. My client Sarah Kiefer (http://www.pinterest.com/threadedbasil/) has a large following on the site, and it is building. We are certain this is going to be effective in selling her new book THE VANILLA BEAN BAKING BOOK. Stacey Glick represents several authors with big Pinterest followings as well, including Jamielyn Nye of I Heart Naptime and Jessica Merchant of How Sweet Eats.
Last week, I discovered my newest client Derek Krahn on Vine. Here he is with a sneezing baby lion:
And here he is trying to take a selfie with a tiger named Levi:
His contributions are really effective and they attracted me immediately. Right now, he has 420,000+ followers and growing, and I am certain this is going to help me sell his upcoming book BIG CAT.
I am sure in the months to come there will be newer and more innovative sites on which potential authors can and should promote themselves. To that end, I would love to hear from you about any you know of and how effective you believe them to be.