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Things to think about after your publishing contract is executed

Congratulations!  You’ve sold your book and are about to embark on a new experience.  Recently at a writers’ conference at Sarah Lawrence College, Julie Shoerke provided some tips which I think are extremely valuable and which I would like to pass along here:

  • Save part of your advance towards publicity and promotion.  Generally, I would put this to building your social media as I have found that having a strong presence in this space is incredibly effective in the current publishing climate to publicize your books.
  • Appreciate the people who are working for and with you.  This will make everything during this experience that much more enjoyable and it will increase productivity on all sides.
  • Network with booksellers, librarians and other authors in your category.  I cannot tell you how important this is.  You will stand out to those who will be buying your book and you will undoubtedly learn from others.  Be open to doing this.
  • Stockpile stories/jokes for appearances.  I can’t tell you how difficult that opening anecdote is – I always have to spend lots of time thinking what an effective, attention getting one would be.  This, though, is critically important in getting your audience to listen to the rest of what you have to say.
  • Be realistic about the effort you/your team will put into promoting the book.  Keep in mind how many books you will have to sell to earn back the costs of publicity and try to budget accordingly or you could be in a financial hole.
  • Your name should be across all platforms so people can find you.  Be sure to buy your name.
  • Brand your name not your book’s title – titles can and do change.
  • Team with other authors in the same category to cross-promote.  I have found this to be extremely effective.
  • Be nice!  Understand how lucky you are to be traditionally published—and show your appreciation often.

I hope you will find these tidbits useful and I would be most interested in hearing if you have any others to add.

4 Responses to Things to think about after your publishing contract is executed

  1. Excellent advice!
    Thanks for sharing.

  2. Paige says:

    I second what Kristi said here, Jane. Did Ms. Shoerke say how much of your advance you should save for promotion/social media? If not, do you have any recommendations for how much to set aside?

  3. Jane says:

    She didn’t say, but it, of course, differs depending on the size of the advance and what kind of publicity package you want to go for. A good ballpark, I think, would be 10%…

  4. Paige says:

    Good to know. Thank you!

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