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Developing a nonfiction “slam dunk” book concept

We have many ways in which books become books. Each title we sell has its own history and path to print. I thought it might be an interesting exercise for you to hear about a recent project of mine and how it came to be.

I represent Amar’e Stoudemire, best known as an NBA basketball star, but also the co-author of the just-published  COOKING WITH AMAR’E, which he wrote with his personal chef, Maxcel Hardy. Max and I got together initially in February of 2012 to talk about book ideas that he and Amar’e could pursue together, and he was initially thinking about a Kosher cookbook. We went through a list of ideas and the one that seemed most interesting to me had the two of them in the kitchen together doing informal cooking lessons, Max teaching Amar’e how to cook for his family and friends. It felt very commercial to me, and very accessible for a broad audience.

After finding a writer, Rosemary Black, to help them develop the proposal, which was a process that took some time, we sent it to publishers and hosted a lovely cocktail party for interested editors with recipes and cocktails from the proposed book. We sold the book to It Books/HarperCollins just over a year ago and everyone worked tirelessly to produce the book in time for Father’s Day of this year.

The publication was a whirlwind of media events for Amar’e, including appearances on Today and The View, and several book signings in and around NY. A picture from a midtown B&N signing below of yours truly with Amar’e and Chef Max (good thing Amar’e was sitting down or we wouldn’t have fit together in the photo!).

So, what I’m trying to get at with this post in addition to showing you some fun behind-the-scenes insight into the publishing process, is that there are many ways to develop a book and no matter who the author is or what the book concept is, it is a process that can take many turns and a long time from soup to nuts. Being in the business of ideas allows for a lot of creative brainstorming and you never know when that next great one will present itself.

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