I’ve been thinking a lot lately about author events, having been to four very different ones in the last several weeks: first Wayne Gladstone’s two readings for his hilarious and heartfelt debut novel Notes from the Internet Apocalypse at Corner Bookstore and Greenlight Books, then two book launch parties, one for Aaron Starmer’s new middle grade series The Riverman, which took place on a river cruise around Manhattan; the other for Christopher J. Yates’s debut, a psychological thriller called Black Chalk, at University Settlement not far from where the book is partially set. Each event had a different spirit and in some ways different purposes, and in each case the setting of the event and the personality of the author really contributed to making it feel like it perfectly suited the book being celebrated and enjoyed.
But I do wonder if there are things more authors can and should do that would make book events more beneficial to them and to readers. Certainly stores that have multi-writer reading series (like the one Wayne participated in at Greenlight) are helping to introduce people to the fans of others, and this is something the self-published author community has strongly embraced as well with very large multi-author signings. And I’ve personally found that an author event that happens well after publication—though this is logistically tougher to justify or achieve—is likely to be more appealing to me, because I have little interest in attending author events for books I haven’t read by authors I don’t have a professional relationship with. For example, I’ve seen Colum McCann twice, once for Let the Great World Spin well after publication, which was magical, and once for Transatlantic right when the book came out that really didn’t do anything for me.