One of the many things I love about book publishing is that the life of a book can be much longer than one might think. Generally speaking, from a publisher’s point of view a book’s “life” runs about three years–that’s when the business office usually runs their final post-mortem on a book’s performance. Yet even three years down the line (or more), things happen that can boost a book’s sales and give it new life on the shelf, and those surprises are gratifying in so many ways.
Case in point: When I was an editor at Putnam, I had the great pleasure to debut Royce Buckingham, whose DEMONKEEPER made a nice little splash in MG circles. However, it wasn’t as big as Putnam hoped, and his next novel didn’t do so well, either. So when it came time for Book 3, Royce and I felt he had to try something different. Thus, he came up with THE DEAD BOYS, which was much darker and scarier than his previous books, but in my opinion, the best thing he’d written by far.
As you might have guessed, THE DEAD BOYS totally tanked, despite some good reviews. But then some funny things happened: first, DEMONKEEPER became a huge hit in Germany, to the point that his German publishers asked him to write sequels in English solely for translation into German. It’s hard to quantify how much this helped raise Royce’s profile stateside, but it certainly didn’t hurt!
And then, THE DEAD BOYS quietly chugged along, particularly in Royce’s home state of Washington, where he does his share of school visits and other local promotion. The result? THE DEAD BOYS just won the Washington State 2014 Sasquatch Award, for which it was nominated by local librarians and voted on by kids across the state–four years after it was first published!
So, great news for THE DEAD BOYS–validation for a book that should have been “dead” by now, and I’m sure it will be followed by the sales boost that accompanies state awards. But more to the point, it’s just one of the many examples of a book whose life was extended beyond expectations, and I feel like it’s good for authors to keep these stories in mind when faced with dwindling royalty reports or out-of-print notices. You just never know–especially if you put in the work!