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Big in Japan (and Germany)

A career in publishing typically involves a lot of twists and turns, both for the professionals like editors and agents, as well as for writers themselves. This weekend, the Times magazine shared the amusing story of David Gordon, a (sorry, David) midlist author who suddenly found that his novel The Serialist was a huge hit in Japan, culminating in a trip to Tokyo where he got the royal treatment from an adoring press.

Reading Gordon’s story, it put me in mind of an author I used to work with at Putnam, Royce Buckingham. Like The Serialist, Royce’s debut novel, Demonkeeper, did well enough to get a second book signed up, but for some reason, the book became a huge hit in Germany. In fact, Royce was commissioned to write two sequels for Random House Germany, which they duly translated into German–at their cost.

So, what’s the takeaway here? Well, for one, I hope it explains why we agents fight to retain foreign rights as much as we can. But I think the larger point is that for authors, you never know where you might find an audience, and in the age of Globalization, it’s a good idea for authors to have the international market in mind–even if the results might feel a little Spinal Tap-ish at times…

 

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