I just got back from a wonderful week in Los Angeles visiting Disneyland with my family. It is such a magical place.
Of course, being the book person I am, it struck me as surprising that there were so few books available for sale at Disney. They have a gazillion shirts, mouse ears, key chains, and tons of other Disney-marketed paraphernalia, but where are all the books? I recall seeing one shop that had a few books. My goodness, they should have a bookstore at Disney! I would have gladly bought a few keepsake books for the kids.
It got me to thinking about other places that should sell books and don’t. I mean, the market has changed so much that traditional bookstores, although they still provide an important sales outlet, are not the only place successful books are sold. Over the last few years, books have made their way into Costo, Target, Crate & Barrel, and Anthropologie, to name a few. These additional outlets are incredibly helpful from a sales perspective.
And I think we all need to start thinking outside the box to find new outlets to sell books. What about movie theaters? I’d totally buy the book version of a movie I loved if I didn’t already own it.
I recall years ago a client of mine who wrote a cookbook about rotisserie chickens called Rotisserie Chickens to the Rescue had the brilliant idea to sell the book alongside rotisserie chickens at supermarkets. If ever there was a place to sell cookbooks, supermarkets are an obvious choice!
So, Disney, A&P, and Clearview, can we work on selling books to your customers? And where else would you like to see books sold? I bet we can come up with some really great ideas.