You may have read that the reception to the 50th Anniversary cover of Sylvia Plath’s THE BELL JAR has been less than welcoming on account of being more akin to the cover style of the chick-lit genre. Reaction to the cover has moved through the spectrum of anger, derision and even parody. Out of the many critiques, the general feeling seems to be that the cover dilutes or misrepresents the content and dark subject matter of Plath’s writing. What surprised me, perhaps naively, about this whole debate was that those most vociferous in their abhorrence of the cover, were intimately familiar with the text. So much so, that they had assumed a role of custodian over the text, arguing that the cover should reflect what lay beneath and not stray from that path.
Now, the reaction to this redesigned cover was articulated by generations of readers who identified with the work and had personal memories with which the new ‘chick-lit’ like cover had no resonance. What about newly released books, though? Their covers have no history, so to speak–they are there to draw the reader in, tempt them to open the book to the first page, and ultimately purchase that book.
As the Plath incident shows, there is no universal design that can satisfy everybody. Which is why I was curious when I came across the piece in the Millions that examined the difference between US and UK covers.
Being a Brit living in the US, I feel unofficially qualified to pinpoint and understand the difference in covers and offer an explanation. The result: I can’t. In fact, I preferred the majority of the American covers. I’ve racked my brains, and all that I can say is that my judgment is based on purely aesthetic taste, whether it be on the type, composition, colors, or images; rather than national sensibilities that I grew up with “across the pond,” or have picked up while living in America.
What kind of cover draws you in? What’s your favorite cover? And have any redesigns of your favorite book stirred your emotions – good or bad?