So, many of us here have been “preaching” to our clients for years about the importance of them using social media to build their fan base and to sell their books. We have even created an “Author Website and Social Media Guide” which we share with everyone we represent.
This week, one of my authors called me on my Twitter usage (or lack thereof), saying that I wasn’t following her and asking me why that was. She told me how important it was to her to have me follow her on these sites and I realized that if that was the case for her, then it must also be true for many of my other authors as well. The fact is that I simply don’t use Twitter much and am only a bit better on Facebook. Don’t even talk to me about LinkedIn.
Why is that? The truth is that despite its value, I don’t really know how to use social media effectively – what to say, how often to say it, and most of all does anyone care are all issues that stop me from being more active on these sites. In fact, I who preach using it every day, several times a day to whomever will listen, am totally intimidated by it.
I wonder, as the year is coming to an end and I establish a new year’s resolution to increase my social media presence whether you can suggest ways to make this easier for me. I am eager to hear your ideas.