One of the great things about the digital revolution is that it’s opening the market to different kinds of formats, some new, some old. One of the most successful and most interesting companies to take advantage of the opportunity is Byliner. They got off to a great start in 2011 with the publication of Jon Krakauer’s damning reporting on author Greg Mortenson’s Central Asia Institute and his book, Three Cups of Tea. Entitled Three Cups of Deceit, Krakauer’s more-than-article-length, less-than-book-length work proved that people were willing to pay for great investigative, long-form journalism, even if it wasn’t 80,000 words. They’ve continued with other similar successes, blazing a trail in this rather new format.
But they’re looking to revive old formats, as well, and I was thrilled to read that they’ve decided to delve into the publication of serial fiction. I was just discussing with an author of mine her desire to publish serialized fiction and lamenting the lack of outlets for it. (Or, rather, the lack of money-making outlets for it. As she said, the world of fan fiction is almost entirely serialized storytelling.) I predicted that serialized fiction would become a viable model, but not until a major name got the ball rolling and proved that there was a market. And Byliner made my prediction come true both quickly and rather spectacularly: they’re publishing two serialized stories, Positron by Margaret Atwood and 15 Gothic Street by Joe McGinniss. Atwood’s sounds very, well, Atwood, and McGinniss’s story was described as “Law & Order set in Lake Wobegon.” Both authors’ followings seemed primed for an experiment like this, and it’ll be interesting to see how they perform. I, for one, am a big fan of experiments in underused formats, and I’d love to see this become another venue for authors’ work. And, as someone whose reading time is limited, I’d love something that’s easily digestible and doesn’t require a huge investment of time in one sitting, while also providing a over-arching story.
What do you think? Will we see a return to Victorian-era serialized novels? Or is this just another passing trend?