With an increasingly digital marketplace for books, is cover art no longer a priority? According to Chip Kidd, Associate Art Director for Alfred A. Knopf, cover design is a dying art.
This recent piece from NPR explores the idea that as eBooks increase in popularity, the importance of a great cover is waning. (As a side note, Chip Kidd is responsible for some iconic book covers, including JURASSIC PARK and NAKED.) Kidd says that people often check out a specific eBook because of a great review or a recommendation—not because of the cover design. So in a rapidly digitizing world, a great cover is no longer a priority. (And there are some really, really bad ones out there.)
A bad cover leaves me with a bad impression about the book—if you can’t bother to put the effort into making sure your book looks good then why would I want to read it? And that is something I always emphasize to authors in our eBook program—a bad cover will never help your sales and even turn readers away. So I find Kidd’s words kind of surprising. Do you think eBook covers are still important? How do they influence your ultimate decision to buy (or not)?