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Humor helps

This has been a week of major Amazon consternation here in publishing land. First, they bought the 450-title trade list of Marshall Cavendish, a small, independent publisher of high-quality books for children. The reaction from booksellers was quick, including one tweeting that she was looking forward to shipping back all the Marshall Cavendish titles. Agents were (and still are) very curious to hear from the publisher about just what this means for our authors. Then they announced a fun promotion in which they’re asking customers to go to brick-and-mortar retailers, find items they want, scan their barcode with Amazon’s app, then get $5 from Amazon for doing price research for them! While this program does not include books (because as Josie Leavitt points out, they already know how much their competitors charge for books–no research needed!), booksellers and some authors have been up in arms about Amazon’s audacity. It’s certainly a ballsy move to proactively promote such behavior, though the app (and others like it) have been around for some time.

But one bookseller, Roxanne J Coady, has a modest proposal for Amazon that could help even the playing field. I won’t spoil the fun by giving anything more away, but please do take a look. A little levity never hurts.

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