When Dan Slater of Amazon, a longtime friend of DGLM, was visiting last week, I jokingly asked him what new steps his company was taking toward its ultimate goal of world domination. Discreet as Dan is, he did not let on about the new Kindle Fire announcement (although we’d all heard buzz) but he definitely did not deny that Amazon was in the process of taking over the universe (at least the publishing universe).
Well, as the HuffPost live blog of today’s announcement by Jeff Bezos about the new tablet shows, the Amazon juggernaut rumbles inexorably on. Not having seen one of these babies in person, I’ve no idea whether I’m going to rush out and buy the new KF instead of the iPad I’ve been thinking of gifting myself for Christmas. On the one hand, I use my current Kindle quite a bit and, given how lame the Apple book store is, I expect that I’ll continue to get most of my online reading from Amazon anyway. On the other hand, it’s hard to root for the prohibitive favorite in sports or big business. I’m not sure I want to live under an Amazon dictatorship, no matter how benign.
Is it as dire as all that? Or is this all just healthy, good fun on the part of the superpowers? Are they just giving us all more options even as we have less and less time to avail ourselves of them?