I know, I really need to link to other sources than the New York Times, but damn, if they don’t make it so easy!
On Sunday, the Times ran a short article in the Business section on how publishers are increasing their efforts to get books into non-traditional retailers like Urban Outfitters and, yes, Cracker Barrel.
Talk about a slow news day—please, oh great and powerful NYT, tell us something we don’t know! Reaction has been appropriately snarky, from the mild sarcasm of the “Breaking NYT news” rejoinder on Publisher’s Marketplace to the more acerbic response on Gawker—though, surprisingly for Gawker, there’s a pretty cute photo that accompanies the article. Mmmm, pancakes…
But kidding aside, here’s the question: Have you ever bought a book at Cracker Barrel? Or, more broadly, have you ever bought a book at a non-traditional retailer? If so, was it an impulse buy, or did they carry something you had actually wanted in advance? Did price factor into the decision? Would love to hear your stories, because while the Times article isn’t exactly a revelation, non-traditional retailers are indeed an increasingly important part of the business, yet one that’s very hard to measure. So any anecdotes would be much appreciated!