It seems that Amazon finally caught on to the fact that the top 10 books on the Kindle Bestseller list were all free books—they’re now creating two lists, one for paid books, and one for free books. As the LA Times Jacket Copy blog notes, at the very least, the “bestseller” label won’t be a misnomer any longer.
This is also as it should be. Comparing the downloads of free books to the download of paid books never made much sense—the whole point of making the book free is to entice people who aren’t willing to pay for the work in the first place. Without payment, it’s not a sale, it’s a gift. Including both paid and free books on the list is comparing apples to oranges, and I’m glad they’re making the distinction—as Apple does in their App and iBook stores. With more than half the books on the Kindle Bestseller list being free, it’s going to be interesting to see which books now appear in the paid list.
With more information about the paid books, I’m curious to see how pricing affects sales. We know that free books are frequently downloaded, but is there a big different between $12.99 and $9.99? Or $9.99 and $4.99? A quick look at the iBookstore bestsellers shows only 7 books under $9.99 in the top 50, and those books are not new and priced to move, but rather backlist titles available in mass market formats. But the titles in the iBookstore are much more limited, so it’s hard to really draw conclusions.
So what do you think? Was it a good idea to divide the lists? Or did lumping free and paid ebooks onto the same list tell us something important?