I’ve been waiting for the chance to sing the praises of one of my must-read blogs, The Book Publicity Blog, and I found yesterday’s post really helpful. Yen discusses the pros and cons of Facebook profiles and fan pages, helping authors (and publicists) figure out which is more beneficial, as well as pointing out that it really needs to be the author behind the profile—not a publicist or assistant. Though as she points out, the publisher can certainly help in some ways!
And if you want to learn more about book publicity, I suggest reading as much of the blog as you can. In a world where authors have to act as their own publicists in so many ways, I think this site should be on every author’s blogroll.